eBook Gifts For Subscription

Bonuses for subscriptions are one of the best-proven methods to gain more subscribers and customers. Bonuses may be as discount coupons, free pieces of a product, like “buy one – get the second for free!”, etc.

Today’s best working bonus is providing eBooks as a gift for a subscription. Provide a subscription form in an online popup and offer a free eBook after they subscribe to your newsletter. And the eBook may be thematic – I mean, if you’re running a culinary eCommerce store, you’d better offer an eBook about food & cooking. Or pair with a restaurant and offer ghost kitchen gift cards to customers.

Make sure the eBook you offer is attractive enough for your customers to encourage them to subscribe to your newsletter. Deal with the overall preferences of your “audience” to get profit from your offer.

Discount Coupons

Our favorite trick!

It’s a fact that people are more feasible to subscribe to your newsletter if offered a good bonus, like a discount coupon. Everyone is intrigued by a deal, doesn’t matter large or small it is. I guess anyone would rather save a few bucks instead of paying full price for a product they are to buy.

So, offering a discount coupon for a subscription in an online popup may be an ideal promotion to get more subscribers and, accordingly more sales.  Add a subscription form online popup to your product pages/posts and collect subscribers, engaging them with your fascinating offer!

Online Popup Video Tutorial 

Any website that has tutorials is 50% more useful than one without tutorials. You may think that tutorials are more useful for some educational or for websites or some other practical stuff. But you’ll be surprised! Even in eCommerce stores, video tutorials can be much appreciated.

Let’s say you are on an online store for the first time. You’d like to get acknowledged about the goods in the store, about the ways you can purchase an item you like, and learn easier ways to make the searching process easier.

This is the point of having included a video tutorial on your eCommerce! And, what can be hunkier than a video online popup suddenly appearing on the page?

A customer will be surprised to see a helping tip appear in his/her sight.

Just make sure the tutorial is informative enough and charmingly recorded. I’d recommend a cartoon-like video; it’s engaging more attention and is more interesting to watch.

Attractive Subscriptions

The possibility of getting more customers and more sales on your eCommerce store is higher if you have many subscribers. If 25% of your subscribers are converted into a customer, then be sure you’re running a good strategy, my friend!

So, how to get many subscribers that will become your true customers?

What is the first thing that attracts visitors to your website? The charming design, of course. And this refers to the Subscription forms too. It must be elegantly designed to capture a visitor’s attention and somehow convince them to subscribe.

So, a good background image would be just on point in this case. Think of colorful and informative designs at the same time. Add an inviting text on the image to interest the visitor to subscribe, like “Wanna know how to make use of online popups? Subscribe to our Newsletter and receive more video tutorials!”.

Social Availability

It’s become a tendency to promote products, stores, and brands on social networks. The most targeted ones now are Facebook, Instagram, Snapchat, and Twitter. Most celebrities and famous designers put ads and introduce themselves on Social networks to endorse their sales. I guess this is the most effective way to sell more stuff and boost more sales.

Everyone is “network-available” now having those smartphones with applications such as Facebook, Snapchat, Instagram, and other types of popular networks. Online society is always up to date with the latest news, hanging around on their social accounts.

So, I guess you agree that there can’t be any other more productive way to sell your goods rather than promoting them on social networks.

All you need to do is just to add Social sharing buttons on your eCommerce website, on your product and shop pages. This will boost your news and sales and will bring more customers to your stores!

Go ahead, dare to become a more successful businessman in the eCommerce world!

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Email marketing is still one of the most impressive and cheap marketing means available for any business. No time or no much money was wasted. Email marketing campaigns do all the job for you, considering they can be automated for more results.

No matter how old these marketing means are, it’s still alive and super effective for your marketing campaign. This is the ultimate chain between the customers and your business growth. Business owners boost their sales and conversions with a simple connection with the customers via email.

One may think email marketing is an old era and is not that effective considering the innovative technologies. Well, that’s not right at all. Email marketing is growing as well, developing various new techniques.

Automated emails are one of those innovations that put a start to marketing automation. This is a simple flow of creating an email campaign once and setting it to be sent automatically to all your customers and subscribers.

Let’s check a list of 5 easy steps for boosting your email marketing for more profit.

Step 1. Email marketing strategy

Developing an email marketing strategy is one of the main steps one should take in order to succeed in the campaigns. This is a perfect way to organize the actions you are going to have in your further advertising campaigns. Having a strategy is the perfect way of having a clear understanding of what you are going to do in order to have successful campaigns.

Email marketing strategies allow you to plan the exact time for sending promotional and non-promotional emails to your subscribers/customers.

This allows you to set scheduled promotions with time-based offers which are limited and aim to push the subscribers to take specific actions. This can be anything, like seasonal sales, limited discount coupons, time-limited free shipping and other offers. In order to succeed in such promotional emails, you should have a number of continual emails. Simply schedule them to send 3 days before the end of the offer. This will give more results, assuring that the recipients will see the offer.

The other type is the non-promotional email campaigns which are not supposed to drive sales. These emails are the ones that simply build a connection with your customers. They help you to find out the interests of your customers. And this helps you to know the exact needs of your customers in order to offer what they need and thus boos the sales, eventually.

Knowing some tips for promotional and non-promotional email campaigns is just a little part of the email marketing strategy you should have. The point is to simply have the exact plan for running effective campaigns and follow the plan to succeed.

Step 2. Collecting subscribers

The second, not less important step is the process of collecting subscribers for your email list. We have discussed this several times and came to the conclusion that the most effective means are subscription popups. 

Subscription popups can be simple forms asking to subscribe. You may also implement various tricks in the popups in order to increase the chances of collecting more subscribers.

Offering sales for subscriptions is the most common practice. There are also more interesting and eye-catching means, like spinner subscription popups. These game-like popups are provided for the users allowing them to play and win sales by subscribing to your email list.

Popup Maker offers a bunch of such popup templates, which can be easily configured and implemented on your site to start growing the list.

Step 3. Managing the email list

The first thing that you should think of when managing your email list is segmentation. This is a great way to split your hopefully extended email list into several group categories. The categories are formed according to specific characteristics of your subscribers, according to their preferences and interests. This, by the way, you can find out via the non-promotional email campaigns. 

One of the most important things you should always remember about your customers is that they are all people that require a specific attitude. It’s rude to send general email campaigns not considering the interests of your customers. This is why email segmentation is so important. This makes customers feel special and they get offers always appealing to their needs. So your emails are never useless or disappointing. Before sending an email make sure that all emails are real, you can double check by visiting their website or using email finder tools.

Having a segmented email list will help you keep your subscribers and customers for a longer time, if not forever. Seemingly unique offers that your customers receive thanks to your segmentation will never annoy your customers and they will never want to unsubscribe.

Step 4. Email marketing automation

This is an era of automated everything. All the tools and possibilities are provided to make our job easier and save our time. No matter what you do, you can make it automated. 

Email marketing automation is one of such perfect things that bring you much profit saving so much time of yours. 

Email marketing itself has proven its effectiveness for so many years. Automation tools have just made the process easier and faster. No need to spend days and hours sending email campaigns to your customers keeping the connection and making offers.

Automated email campaigns are just a life-saver for any marketer today. You simply set up the email campaign once, and it’s sent automatically, depending on the desired actions of the customers.

Step 5. Tracking the analytics

And in the end, what can be better than tracking the analytics of the campaigns you have sent?!

A/B testing is one great means of finding the best working email campaign to reach more results and boost more sales. Setting up various examples of email campaigns and sending them out to your customers will help you track the effectiveness and choose the best one to proceed with.

Email analysis will greatly help you to see the number of unsubscribed users, the number of converted users, and the number of emails that were opened and ignored.

This is a number of indicators helping you to understand the pros and cons of your campaigns. A perfect ground for improving them and making more effective email marketing campaigns for your business growth.

Conclusion

Email marketing is still remaining one of the easiest marketing means to boost sales on your site. Simply following these easy 5 steps, you can run perfect email marketing campaigns for your business.

Save your time and concentrate on the most important things. Don’t forget about the interests of your customers and keep the connection to grow with a loyal army of customers.

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The reason website visitors don’t make a purchase and thus do not become customers may vary. One of the most possible reasons is that they have some doubts about whether your product suits their needs or not.

So, what does this mean? This means, that you need to attract them with product offers. And the offers should be calculated for all types of users. Exit-intent popups are the greatest tools in this case! Show your offers, provide a form to contact you, or to subscribe to your newsletter to offer some discounts! Anything is possible to show in a popup window to attract your visitors’ attention and convince them to become real customers!

Researches show that many customers leave a website without completing the purchase. Although they add products to their carts. This practice is called Cart Abandonment. According to Baymard Institute Cart Abandonment Rate Statistics, the total rate of the average documented online shopping cart abandonment is 69.23%.

There is a number of different methods, which can help to reduce cart abandonment. As I mentioned in the previous paragraph, a great method to attract your visitors and convert them into customers is the usage of popup windows. There are several popups triggering events. In this article, we’ll highlight the most useful ones for attracting your users’ attention: Exit-Intent and Scroll-triggered popups.

Exit Intent-Triggered Popups

Practice shows that using an exit-intent popup on your site noticeably reduces cart abandonment.

If our exit-intent popup detects that the user is about to leave, from the shopping cart page, you can display a popup to attract them somehow.

– You can show targeted marketing campaigns to the user like:
– Offer to chat with a support agent for any help
– Suggest a special discount offer to convince them to make a purchase
– Invite them to download your leading product by joining your email list.
– Show a single-question survey for them to answer. This will help you find out the reason if they were dissatisfied or didn’t find what they were looking for.

Scroll-Triggered Popups

Scroll-triggering is another effective event of triggering popups. This method is also very effective to help you keep website visitors engaged—especially if you refer to a specific piece of content they’re viewing.
This type of popups is mostly used on websites that have a lot of long content.

A popup message appears with a very inviting offer, so you attract them from possibly boring reading and scrolling. This can be a great way to make your website visitors more related. And it can give them an extra reason to stick around and complete an action, a purchase, for example.
Here you can check some examples of scroll-triggered popups to increase conversion on your website:

–Subscription forms: Research shows that you’ll get twice more sign-ups if a subscription popup is triggered five seconds after arriving on a page or scrolling through it.

–The download offers: If your content is interesting enough for your website visitors to make them scroll through and read one piece of content, most probably they’ll want to see more of what you have. This is a great opportunity to use a popup to offer.

Marketing Automation

Another very important aspect of a progressive way of turning your website visitors into real customers is marketing automation.

There are so many automation tools available today making website marketing more effective and productive. These are tools that save a lot of time and why not, money, bringing you much more profit in the easiest way.

Email marketing is one of the most popular automated marketing means. Autoresponder emails are used for reaching out to the customers with your special offers and deals. This is a perfect ground for running content marketing at the same time.

Simply develop engaging email messages addressed to your customers and double the success. Implementing various tricks like sales offers, free shipping and other deals in your automated email will perfectly increase the conversion rates on your website.

See more tips on marketing automation tools in our previous posts, here: 10 marketing automation tools you need to know in 2020

Popup Tracking Statistics

Without proper data, you can’t determine whether and how your popups are truly performing.

That’s why having real-time, relevant data is vital to understanding how you can maximize their performance. It’s important to have popups that can really provide income for your website.

So how to find which of your popups is more effective and converts more website visitors?

You would like to track and find your most effective popup to convert your website visitors, wouldn’t you? That’s an easy task if you’re using Popup Maker!

You can track the statistics of each of your popups, select the event type of triggering the popup, and find the most productive one! Furthermore, besides our own Statistics technology, you can also use the Google Analytics integration of our Popup Maker service to analyze your website’s traffic.

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Having great and groundbreaking ideas for a startup project is really important for the start. Although, you must be aware of some tips in order to realize your ideas and make a deal of them. 

We all know how fly-by-night is most the startup projects. And it’s not because the ideas were bad or the projects were out of money. No. The point is that startups should know some very simple rules and tips in order to succeed. 

There should be a team of professionals for every department of the startup. Everyone should be well aware of what they are doing. It’s very important to collect a team of devoted specialists who will be as passionate about the startup as the owner himself.

Let’s discuss the top 7 essential tips that one should be aware of to launch your startup.

Business planning is step 1

As we already mentioned, a brilliant idea is not everything you need to start a business. Another thing is being able to realize the idea of launching the startup.

The point is to have a simple understanding of how the business is going to be realized and what steps you see for achieving the desired results.

Business planning is one of the most essential things you must do as a startup owner. It’s important if you wish to have an organized workflow and strategy. 

Having a thoroughly written business plan will help you attain more things making the process clearer.

Business planning varies depending on the startup type you are going to launch. Here’s a sample of a standard business plan that may help for the start:

• Write a managerial summary for the business
• Form a clear description of the company, including the original name
• Make detail-oriented market research for the business
• Develop a clear managing structure for the business
• Decide on the audience you want to target with your business
• Take care of decent accounting in your business

Having a clear understanding of what your startup business aims for, you will easily start the process of building it. The point here is to know exactly what you need. And also know how exactly you are going to achieve it.

Tip 2 – Market research is the step

One of the chief things you should know before you’ll launch your startup is the market where you are planning to perform. You can’t enter a market blindly, not having an idea of the competitors. You have to know well where you are going and how you are going to keep afloat in the existing market.

It’s vital to be ready for the challenges the new market may have for you. 

Market research will help you know the audience’s preferences you are going to target. It will also help you know the quality of the products/services that are offered on the market. 

You will have a clear understanding of what to offer to your buyers in order to be number one. We all know how important the audience is when it comes to a successful business. Always know what to offer and when to offer to your audience.

Keep updating the services in order to go hand in hand with the other offers on the market. If you can’t be the one, then be one of the bests to thrive more sales and succeed in the business.

Tip 3 – Leadership and administration

Any business, any project, and anything, in general, can be successful only if it’s managed properly. 

Leadership and administration are one of the most essential things when it comes to a successful startup. 

A perfect leader/manager should perfectly know how to run a team of professionals in order to succeed in the project. A perfect leader is not the one who scares the co-workers and makes them work as hard as they can. No. 

An ideal leader/manager is one who gets along with all the co-workers. He/she should be positive and motivated to achieve more results in the project.

Perfect knowledge of the market, as well as the project itself, is one of the essentials for a good leader.

In fact, a perfect leader show walks the talk and is a good example for all the team members. 

Having good leadership skills is being able to make proper decisions, listening to the team members, and accepting interesting ideas.

In short, if you have a good leader/manager for your startup, you can be sure that the project has all the chances to succeed.

Tip 4 – Key web development skills

In this modern world of technologies and an online environment, it’s become essential for a startup owner to have at least some basic web development skills.

I’m not talking about complicated programming skills. A little knowledge of basic HTML and CSS can really help in running the startup website more effectively.

Of course, you should do some technical hiring and invite a specialist for website development, as it’s one of the key factors in a successful startup. Although having some idea in the development of the website itself will make you a better leader. This will simply help you to run your website more effectively and avoid unexpected mistakes. To stay on top of any issues on your website or app, it’s essential to have a customer feedback tool. Allowing users to report bugs instantly by screenshots and comments will ensure your website runs smoothly and provide the best customer experience.

Tip 5 – Decent accounting and bookkeeping

No matter how big or small your business is, you should always know how the money runs. Keep the track of your money and you will be a real businessman. 

This is a system including the payroll of the employees, managing financial statements, payment reconciliations, and a lot of such stuff. Of course, you can’t do this all by yourself, so having a specialist will make your job easier.

Money running is one of the most important and responsible points of the startup. If you take care of this aspect properly, you will avoid money losses, incorrect calculations, and other inconveniences. Being prepared is essential to keep the business running smoothly.

Tip 6 – Critical thinking and problem solving

This point also refers to the owner of the startup project. As an owner, you should have perfect critical thinking and problem-solving skills.

It’s super important to keep cool-headed in any critical situation in order to find a solution to avoid catastrophic incomes. 

Problem-solving skills come with years of experience. Although, if you have nimble thinking and perfect knowledge of your business, you can find a way out of any situation.

Always think of the solutions that will have an input on the progress of the whole company. Making hard decisions is one of the aspects of this job. 

Critical thinking skills are one of the most important features of a leader in any company. These are the people who keep the company afloat, no matter how dreadful the situation is. 

So, keep calm and rule the company.

Tip 7 – Newsletter emails

Remember, customers, are one of the main resources to the success of your startup. So what you should do is keep them satisfied and keep engaged with them.

Newsletter emails are one of the easiest and most productive ways for keeping the connection with your audience. 

This is the most optimal way to announce every news in your business. Inform customers about sales on your website. Share new articles and new collections with them. 

Remind them about items they may have left in their shopping carts. In short – share any messages you wish to reach out to your customers and keep the business running.

One of the easiest and most productive ways of collecting emails for the newsletter campaigns is the usage of subscription popups.

Implement clear and enticing subscription popups on your website asking them to subscribe and keep up with your news.

There are various methods for collecting more emails for your list, which we have discussed in our previous posts. You may refer to one of them here.

Conclusion

Ready to launch your startup and realize your business ideas? You have all the necessary knowledge for the start!

Follow easy steps, collect the best team, research the market and be the ideal leader for your business!

Things can be so easy when you know the necessary tips.

Good luck with conquering the digital market!

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There are still some business owners who are for the “good old” methods of advertising, not accepting the new tactics and online means.

It’s not their fault that they don’t trust new methods, as they have been working this way for decades. Anyway, the truth is everything should change according to the time changes and go hand in hand with the new ideas and technologies. 

The majority of customers today are online and that’s where you should be as well. Follow them wherever they are, organize strategies to engage with them, and turn them into loyal customers.

Online businesses are struggling every day like in hunger games in order to stay afloat and gain more customers. Online shopping is not as easy as it may seem.

Running an online business, you should have a good knowledge of the market and learn new online advertising techniques every day.

There are so many variations of online advertising means that you can learn and implement in your online business. All of them are effective if used cleverly and professionally, keeping quality standards.

Let’s discuss some of the most effective advertising tips that may help your online business perform better.

Email Marketing As An Online Advertising Means

Email marketing is one of those “good old” advertising means which are still handy and effective for online businesses. 

Although, it’s important to mention that email advertising can be efficient for your business only in case your customers are engaged with you. In other words, the receiver of the email should be aware that he/she is going to get emails from you, as they have provided their emails beforehand.

This can be easily managed via various opt-in forms and subscription popups on your website. These are the handiest tools that will help you collect email lists and keep engaged with your customers.

This is an acceptable way of doing email advertising, as you are not being pushy in sending unwanted emails to your customers. They are ready to receive them, they are expecting your offers as they have signed for it when submitting their email addresses on your website.

The website owner asks for permission via the opt-in form or the subscription popup to send the customers promotional emails before they submit the form. This is the ideal way of starting email advertising. You have to make sure that the design of your email should be user-centric and that the information should be worth useful.

A great example of email advertising is a promotional email campaign sent to the customer informing them about new collections. Another example can be a sales email campaign informing the customers about seasonal or holiday sales in your store.

Google AdWords As An Online Advertising Means

What is Google AdWords?

Google AdWords is the same Google Ads as we all know well. It’s the official Google advertising system. People point to specific keywords in order to display their product/service ads in Google’s search results.

Advertisers who choose this means, have to pay for those ad clicks. This is a pay-per-click system, how Google earns money from searches. A mutually beneficial deal, isn’t it?

This is actually a great and tricky method for business owners to promote their sales. People who search for some services/products on Google search are tricked by seeing the first result coming on their search. 

Those results are marked as “Ad”, and appear in the first place of your search results. Most people don’t even know about Google ads and don’t mention the sign “Ad” on the results. They simply click on the ad and follow the link thinking that’s the best they could find.

Just imagine, how many clicks may Google get with these ads, and you’ll understand the sum of the budget. 

Vise versa, you will get more leads collecting new consumers via those ads in a really short period.

Let’s check a list of benefits your business may gain via Google AdWords:

• You can easily calculate the results of the ad via the statistics provided.
• You clearly know how much you will have to pay for certain results, so there are no surprises.
• There are many targeting means for the consumers, like their geo-location, the devices, etc..
• Lastly, it gives you super-fast results, as you see the harvest as soon as you place the ad for your business.

Social Media Marketing As An Advertising Means

Social media advertising is a digital (online) advertising means. It introduces paid and sometimes free ads to your online consumers with the help of social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

We all know this is a socialized era and social media advertising is one of the most efficient means today. The majority of people spend so much time on social platforms which we mentioned above. This makes it the easiest to reach out to them with various offers.

It’s the easiest way for marketers and advertisers to boost their products/services and promote more sales on social platforms that are most visited/used by consumers.

Here you may check some statistics showing the effectiveness of technologies and particularly, social media advertising even on the elderly:

And some common statistics to learn:

• According to Sparkcentral, about 27% of consumers make purchases after they click on FB ads
• According to FB statistics, more than seven million businesses use FB for online advertising 
• The CMO Survey states that brands are lucky to increase their sales twice by 2023 if they promote their businesses via social media advertising.

In fact, social media advertising can be a great means of improving your ROI (return on investment) statistics.

Social media advertising can provide you with compatible sales starting from the very beginning of your online business. Yet, the point is to know the advantages that social media advertising can give you as a business owner.

Here are the main types of social media advertising that you should be aware of:

• Social networking (Facebook, LinkedIn) – this consumes being active with your constant posts on the mentioned platforms. Also, constantly updating your info and keeping the connection with your audience.
• Micro-blogging (Twitter, Tumblr) – this is the shortened, laconic version of the above-mentioned. It is getting more and more popular these days.
• Photo marketing (Instagram, Pinterest) – it’s not a top-secret how effective and popular is today photo sharing on the mentioned platforms, which provides the easiest way of advertising.
• Video marketing (YouTube, Facebook Live, Instagram Live, Periscope, Vimeo, Daily Motion) – having video channels on YouTube, Daily Motion or Vimeo can bring you almost the same profit as the “lazy” FB and IG live advertising. A great means of keeping the connection with the consumers and promoting more sales on a live basis.

Conclusion

Remember, high quality is a guarantee of your success in everything you do. Be the first in what you do, or don’t do it at all. If you’re going to use a new online advertising strategy, make sure you research and learn it from A to Z. Always provide the highest quality to your customers not only via the products you offer but also with your marketing campaigns.

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These are quite popular sales strategies, which have been used for decades by sellers of all types. These are perfect strategy types providing a mutually beneficial outcome for both, the seller and the customers.

Researches show that about 33% of customers make purchases from the same company/shop being there for 1 year. 

Although the eCommerce owners mostly forget about their old customers while they are busy gaining new customers, the old customers are the ones you should rely on.

Putting all your forces into drawing new customers, you should never ignore your old customers and always keep engaged with them.

This is why it’s so important to know various marketing strategies, including Facebook Ads, like up-selling and cross-selling in order to keep the balance with your old and new customers.

Driving cross-sells and up-sell marketing campaigns with your old customers will assure their lifetime and mean order value, thus boosting your sales.

What is Up-Selling?

Up-selling is a sales strategy focused on convincing customers to purchase a more expensive, upgraded, or pro version of the product or other extensions resulting in more sales. 

The image itself shows how the up-selling works on a simple example of additional, upgraded ice-cream balls in the waffle.

Up-selling helps eCommerce owners to become more engaged and connected with customers. This is not some kind of tricky strategy for your customers.

The point, in this case, is to simply concentrate on helping your customers come out in a winning condition. Serve your up-sell offers as a better option than the customer may have had. Make your customer believe that if they have a higher package or the extended product, they will gain much more, paying just a little bit more.

Keep in mind that it’s much easier to up-sell to your old customers rather than to obtain new ones.

As mentioned, it’s always easier and a lot cheaper to enhance the sale to your old and loyal customers.

Just because they already have trust in your service/company and have already made purchases on your store before.

The chances of successful up-selling to the old customers are much higher (60-70%) than to new customers (5-20%). 

What is Cross-Selling?

Cross-selling is a sales strategy that concentrates on boosting sales, offering additional, coupled, or escorting products to the customer who is already making a purchase at that moment.

McDonald’s iconic phrase is the best example of a cross-sells strategy: “Would you like some fries with that?”.

The example in our image is very similar to the McDonald’s example, as a cold drink and a muffin are offered as a pack, along with the ice cream that the customer initially intended to buy.

The main idea of cross-selling is selling more items not forgetting about the interests of the customer. Offer something that’s really related to their initial choice. Assure the customer they will only win if they get the perfect pack that accompanies their selected item.

The results of successful cross-selling will be an increase in your sales and customer satisfaction because the product pack you offer will completely fit their needs.

Up-selling & Cross-selling tips for popups

Up-selling and cross-selling marketing strategies are a great way of reducing shopping cart abandonment. All the eCommerce sellers are familiar with this negative practice. 

As we already know, cart abandonment arises when the customers add items to their shopping cart and leave the store without completing their purchases.

There are various methods for stopping this unpleasant and harmful practice for eCommerce owners. We have discussed many interesting tips for this in our previous posts.

Let’s see how up-selling and cross-selling can help with this task. 

When it comes to reverting to abandoning customers, exit-intent popups are always the best solution. Nothing else can be more effective than a popup message quickly reacting to the user’s action. 

Displaying an enticing offer just when the user is going to leave your website, can be the best way of keeping them in your store. 

Implementing cross-selling techniques along with exit-intent popups can benefit your sales, not only converting the abandoning customers but also selling more items. 

Sometimes customers really forget about the items they add to their shopping carts. Or maybe they leave not being sure they really wanted the items they added to their shopping carts. 

This is why you need to implement some kind of a reminder to the customers not to let them leave without completing the purchase. Offer more items that are like the one the customer has purchased. Suggest items that may form some kind of a pack of several items, with a discount for all. 

This way, the customer will not only be reminded about the item they left on the cart, but also may purchase more, seeing the offer with the discount in addition.

As a result, everyone is happy. You sell more stuff, and the customer gets more items at a discounted price.

Conclusion

Now, let’s sum up the researches and statements to understand the benefits of upselling and cross-selling for your eCommerce sales lift.

• Cross-selling will increase the conversion rates of your store
• Both of the strategies are flexible and convenient for your store
• These easy techniques keep your loyal customers forever
• Provide you with options for balancing your old and new customers
• Enhance the relationships with your customers building more trust
• Allow customers upgrades and result in mutually beneficial deals
• Make it easier to sell more items (even with low ratings)

In fact, we can be sure that up-selling and cross-selling strategies are a great way of pushing your eCommerce sales. Moreover, these strategies allow you to gain more customers and keep the old ones. 

Just take advantage of implementing cross-sell or up-sell marketing strategies on your eCommerce to boost your sales. Keep engaged with your customers, and make your offers before they have completed their shopping on your website.

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This can have an enormous impact on business. But businesses should keep the connection with customers.

Online shopping is more than relevant these days, and you can take advantage of this situation.

• Inform your visitors about the COVID19.
• Use popups to share tips for keeping healthy these days.
• Provide special discounts to the customers and promote more sales.
• Collect subscribers and keep them informed about news via newsletter emails on COVID19.

Show your care to your customers keeping them informed about the virus and don’t let it harm your sales. Take the advantage to become more engaged with your customers and gain more sales these days.

Stay Healthy & Safe. 

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The Millennial generation lives two lives – one, in reality, the other digital. In this digital world, they order their meals, their shopping, their clothes, their music – everything that can be bought online has basically been driven by this generation. In the last few years, the advertising industry has seen a massive shift that is largely due to this online lifestyle. Where one-day adverts cost a fortune and had to be on television, radio, newspaper or billboard; nowadays anyone can have an ad for a pittance…as long as they do it online.

News!

This year, for the first time ever, Big brand companies are marking a change. More than fifty percent of the advertising created this year will be digital. It will be online. It will be created for (and possibly by) this generation of tech-savvy shoppers, reviewers, and bloggers. Companies everywhere are waking up to this notion and getting themselves digitized, and rightly so! If you don’t keep up with digital marketing trends you get left in the dust, as most of us know.

Most of us also know (on a consumer level) how pesky a pop-up ad can be… but who can deny that they get your attention? Particularly after you have seen the same one a few times. Experts say that it takes between 6 and 7 adverts before a person will recognize your brand or logo on sight, and 6 or 7 pop-up ads will cost you a lot less than 6 or 7 television ads, it’s a simple matter of maths.

So what exactly is a pop-up and why do you suddenly want one? Read on and find out.

What is a Pop-up?

A pop-up isn’t just an advert, so let’s get that out of our heads straight away. A pop-up can be anything you want.

Say, for example, I have a page about Dogs. People visit my page because they also love dogs, but sometimes they don’t stay for very long. So I might decide to add a popup tool when they try to leave, that asks them to sign up for my newsletter, reminds them to visit again, or asks them to bookmark my page. I might also add a pop-up to their arrival on my page, asking them to donate to my favorite doggy charity. Perhaps some of my dog photos are a little questionable, so I want to add an age restriction – I can do that with a pop-up too.

Or, you know, you could just use them to advertise your products.

But do they work?

They work so well that a whole industry has grown up around making them and, of course, around stopping them from popping up every time you watch something on your laptop…

They allow you to reach a lot of people for only a small investment. Remember, you only need people to see your logo 6-7 times before it is remembered. Pop-up advertising is a great way to do this on a budget. For consumers, it actually allows for a more direct shopping experience. Believe it or not, people do click on pop-ups – especially if they are about mailing lists with interesting content or discount offers should they return within x amount of time…

So how do I make one?

Now that you have decided pop-ups are the way forward for your company, where do you get some? Well, Popup Maker is one of the industry leaders when it comes to treading the fine, advertising-shaped, line between a good pop-up and an annoying one. Their take on the pop-up ad is tasteful and very well priced, but more importantly, they provide a whole range of pop-up uses so you are not only confined to ads.

For a small monthly fee Popup Maker allows you access to a whole range of pop-ups that are tailor-made to grab your consumer’s attention. You may want a subscription pop-up, one for you to be contacted, one that will increase your sales or alert those who are about to leave. Popup Maker allows you to create an age restriction pop-up, a social one, a countdown one, or a spinning wheel pop-up that will allow customers to ‘win’ a prize and engages them on a personal level – if you can think of it, they have a pop-up for it. Need to tell people about your cookies? This is the perfect answer. Need to put up a privacy reminder? Then you need Popup Maker.

How does Popup Maker help website owners or marketing specialists?

It helps by laying out a set of clear instructions that make advertising easy and quick. The tools are simple to use and, given that you can focus your pop-up on either advertising or growing a following, it allows you to reach more of an audience than you might unaided. Growing sales is easy when you know how and Popup Maker helps you learn how.

Popup Maker – features and advantages!

Popup Maker is an easy-to-access online project that allows you to create your own tailored pop-ups that will grow your business, page, or idea. Additionally, it sports some pretty exceptional features:

• Popup Maker provides extensions for major online shopping channels such as Shopify and WordPress.
• Mailchimp, Google Analytics, and Aweber are but a few of their many integrated systems.
• 21 days FREE trial
• Three separate price plans and two different payment schedules to choose from.
• No risk and 100% 30 days, money-back guarantee.
• Incorporated statistics tracker.
• Lots of templates to choose from.
• 6,000+ happy clients already!

So get your Popup Maker account sorted out now and watch the results start to flood in. What are you waiting for? Every business needs at least a little boost… and it might all start with one little pop-up…

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What is cart abandonment?

This is the phenomenon when the visitor adds items to his/her shopping cart, then leaves the site without completing the checkout. 

Believe it or not, cart abandonment still endures one of the greatest battles for any digital marketer today even considering the altering, dynamic scenery of the eCommerce sector in general. As a matter of fact, just at the beginning of 2019, the number of global cart abandonment ratings reached an unbelievable 84.24%.

This is a huge value causing vast harm to the website, which one can’t even imagine. Much as this value differs in various circumstances, it’s become a common fact showing the major significance of this big problem. Of course, there’s no main factor resulting in cart abandonment, there are many of them.

The fact remains that these numbers conclusively point out the poor user experience, a crooked purchase funnel, extra fees, and a knotty checkout flow.

Accordingly, if you just take care of improving the user experience, optimizing the checkout process and other lacks in your eCommerce will definitely result in reducing the cart abandonment and even increase your sales.

The point is simple – find the lacks on your website, and improve all the points after analyzing the best strategies for the success of your eCommerce website.

Now let’s just pass to checking the common reasons for cart abandonment and seek strategies that will help decrease cart abandonment and increase your sales.

Main reasons for cart abandonment 

Speaking the facts, in the eCommerce industry, there’s a large increase in cart abandonment, hence this is just a natural fallout of the way customers browse through eCommerce websites.

Many of them just do window shopping online, compare the prices, and save pieces to buy later, hence they mostly leave the site not completing any orders. These are exactly the most inevitable cart abandonment cases.

Indeed, recent statistics for abandonment show that about 58.6% of US online customers have abandoned a shopping cart in the last 3 months. And the reason they mostly specify is they were just browsing or they were not ready to buy.

In most such cases, the abandonment takes place even before the customers reach the checkout page. That’s pretty sad.

Let’s discuss the main reasons for cart abandonment we have highlighted in the chart above.

Website speed is a major factor

There’s nothing more harmful to customer experience than a slow-loading website or an app. Low performing website is one of the chief factors of cart abandonment and results in the loss of great sums of money on your online business.

Sometimes it’s too difficult for the customers to pass through the checkout procedure considering the slow load of the site and/or application. Eventually, customers leave the site and abandon their shopping carts.

This is why it’s so important to take care of the website speed, fixing all the possible errors that may be caused on the site. This is something that can insanely harm your sales resulting in the loss of so many potential customers.

Now that we have understood the problems resulting in cart abandonment, let’s check some strategies for avoiding it.

Chat availability

How often are you offered help via a live chat while navigating on a website, or searching for support? I think, very often. Yes, live chats today are a very common means for any website owner to offer help to the customers while they are on the site.

This is the easiest way to show your availability and willingness to assist a customer. Having a contact form or other means of support is pretty important. But the fact remains that the live chat is more effective. 

The main reason for live chats being more effective than other contact means is that it’s basically “live”. You ask questions and get answers to them immediately, not having to wait for a day or a couple to get the answer to your requests. 

Some live chats use chatbots to make the troubleshooting and help process faster and more automated. But the truth is that customers prefer real assistants who are there to give you specific help for your specific issue. 

That’s why it’s so important to not only have a live chat on the website but also make sure you are providing real customer support assistants that will do the job.

Customers do need to be understood and they need to feel that the assistant is really there for the willing to help with any issue appearing in the shopping process on the website.

Provide Guest Checkout

First, we need to clarify what “guest checkout” actually is. This is a checkout method for shoppers allowing them to make the purchase from your eCommerce without having registered on your store or entering any personal details shipping/billing address, etc.

This is actually a great plus to your sales, as most of the shoppers prefer quick shopping without any registration or other complicated processes.

In fact, according to BigCommerce, making shoppers register accounts in online stores greatly increases cart abandonment rates.

This is exactly why providing customers with options to avoid creating accounts and guest checkout faster will promote more sales as this way they will make more purchases than having to register on your site.

Offer help to revert abandoning customers

One of the main reasons for cart abandonment is that sometimes they just don’t find things they were searching for in your store. Sometimes they just need some quality assistance to get through the process easily and finalize their purchases. 

This is why it’s super important for you to always be there for your customers whenever they need assistance. Help should be available to the customers via contact details, via live chats or, the most effective means – exit-intent popups.

Showing a help offer to the customer that’s just about to leave the store is the ultimate way of convincing them to get back to your store. Just the moment they are desperately leaving your site, not finding what they needed, a friendly help offer appears as a popup window making them change their mind.

Delivery Timing

The delivery process is the most expected of the customers. All we need, as customers, is to get the ordered items as soon as possible.

The significance of the high speed of the delivery is identified as one of the main reasons for the customers when deciding to make purchases on the online store. Approximately 87% of shoppers insist that this is one of the most important factors to choose this or that eCommerce store for online shopping.

A slow delivery can greatly harm your sales, as customers are very likely to abandon their carts seeing the delivery is going to take more than expected. Clear and timely estimated delivery is extra important for online sales.

In fact, the delivery speed is more important to online shoppers rather than the price of the products they order. That’s just because most of the time, people order items that are needed on certain dates. It can be an anniversary birthday or just seasonal shopping.

Sometimes people are even keen on paying more money to have a faster delivery on the same day or just in a week.

This is why it’s so important to do your best, as an eCommerce owner to make the delivery process as fast as possible.

For this purpose, you may include an Express delivery along with the Standard delivery on your website. This way, the customers who need the items faster, will choose the Express delivery, paying an extra sum to get the items in a shorter time.

Cart Reminder Popups

Another very common type of shopping cart abandonment is when customers add items to their carts. They simply forget about them without finalizing the purchase.

This can be super irritating for an eCommerce owner. The customer is just a step away from making the purchase, then they simply leave, forgetting about the items.

This is a pretty much usual practice along with eCommerce shoppers, and there are facts proving this.

So, according to SaleCycle studies, 75.6% of customers add items to their shopping cart and just leave without completing their purchase.  This is a really big number of potential sales losses.

There’s actually a really easy way to fix this for online shop owners. There is a kind of reminder tool for letting customers know about the items they have in their shopping carts. One of the most effective ones is the popup type that shows to the customers depending on their cart value.

Like, you can specify if there is a certain number of products on the cart, the popup should be shown to the customer. This way, the customers will certainly be reminded about the items on their cart. And most likely, they won’t leave without finalizing.

In addition, if there’s a CTA in the popup, like “Complete shopping” in our example, the chances are bigger that the customer will complete purchases. It’s just a one-click action which is a great deal for a customer, saving their time and energy.

Avoid Extra Costs

What do we refer to when speaking about “extra costs” on eCommerce websites? These are the shipping costs, extra fees, VATs, etc. Things can easily push the customers back thus resulting in cart abandonment.

Customers may select a number of products. They will reach the checkout point and just leave without completing exactly because of such factors.

This is why it’s super important to consider such things in your online shop. At least warn customers about such possible charges on the shop before they reach the checkout page.

The best way of not letting customers abandon their shopping carts is to inform customers about every possible extra cost ahead. Just before they reach the checkout.

Free shipping offers are also a great way of avoiding shopping cart abandonment. Offer free shipping on orders that exceed a specific value of the cost of the orders.

This will not only reduce the cart abandonment rates on your online store but also increase the average order numbers on your eCommerce store.

According to HubSpot studies, 24% of customers are more likely to spend more money buying more stuff. Just to reach the number for getting the orders with free shipping. This is why it’s just a perfect way to increase the average order numbers in your store.

Keeping the trick with cart reminder popups, you can offer free shipping to the customers. When a certain number of items are added to the cart, reaching the specified amount.

Or in another scenario, the amount is not enough for the free shipping. Here you show another popup informing the customer about that. So that they will add more items to reach the amount for free shipping. 

Exit Intent Conversion

We have already discussed the effectiveness of exit-intent popups. The way they are in reducing the shopping cart abandonment with the help of contact forms.

But there’s another use case for the brilliant exit-intent triggering. Sales offers. This is some magic that can keep any customer on the website and convince them to make shopping in your store. 

Just a simple popup offering a coupon for a discount on the products offered in the store, and you own the customer’s heart.

Discounts are some magical tools that can promote more sales among your customers. Even a little discount can keep a customer from abandoning the cart on your eCommerce. 

A coupon exit-intent popup will not only reduce shopping cart abandonment. It will also increase the conversion rates on your website.

You will have three bonuses at the same time – reduce the shopping cart abandonment rates, increase the conversion rates, and sell more items in your store!

Newsletter Connection

E-mail marketing today is becoming more and more popular for eCommerce (and not only) websites. Newsletter e-mails are one of the best ways of keeping a connection with your customers. 

It’s a perfect way of informing about any type of news in your store, including new collections, sales, and more. 

When collecting subscriber lists for your campaigns, you should never forget about your old customers. The ones who have become loyal members of your shopping company.

Use special targeting e-mail campaigns for your loyal customers, offering special deals to them. Let them know you appreciate their loyalty and you are thankful to them for staying your customers.

Never forget and underestimate your old customers while you are busy collecting new customers and selling more stuff. Make sure they receive the earned attention. As you have most of your sales it’s due to their loyalty to true customers.

Keep It Simple

Website navigation is one of the most important things any website owner should care about. Every element/content on your website should be easy to find for the customers.

One of the best things for making website navigation easier is breadcrumbs. By “breadcrumbs” we don’t mean the sliced residue of dry bread, of course.
A breadcrumb is a small text path that is mostly placed at the top of a website showing where the user is on the site. To be clearer, it’s just a bar showing the path of the user’s navigation on the website. 

The good thing about breadcrumbs is that every step of the path is clickable. So a user can easily get all the way back to the homepage. Something like in the image below:

The complicated checkout process is another frustrating factor that can affect the conversion rates on your website. Keep it simple and clear, if you really want to sell the items on your eCommerce shop.

Don’t include too many elements on one page without any legitimate layout plan. It can be super frustrating for your customers. It can result in an actual abandonment, as they will leave the site without completing the purchases.

This can as well result in returning sales. As these customers are not likely to come back to your store again. 

Just make sure to make the checkout process as simple as possible. This will greatly help your sales growth.

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Retargeting is a genius way to get your targeted users back and get more results. A perfect way to keep the bond with your users/customers and reach more success.

Various re-targeting means are known, including onsite re-targeting. The onsite re-targeting proceeds via Exit-Intent technology. A great way to catch the user and get back to your store. 

In this post, we’ll share some tips showing not only onsite targeting solutions but also web push notifications. See also a newsletter and autoresponder tools for retargeting purposes.

Onsite Retargeting via Exit Intent Coupon Popups

Coupons are something all users love. These are kinds of magic tools that can push any customer for more shopping. This is just a perfect way to promote more sales in your store. Offer sales and get more shopping.

Add an exit intent triggering to this popup and you’ll have a perfectly converting retargeting solution. Just the moment the user tries to leave your site, he/she sees the super-enticing offer and gets back to your site and heads to shop.

Various coupon popup examples are available for this case, one of the most enticing ones is the Spinner popup coupon solution. A very engaging popup type that attracts the users with its look and the functionality at the same time. 

We all like games. So a spinner popup coupon will be just a perfect reason to stop and come back to the store. Retarget your customers with coupons for various occasions and you’ll never miss a customer!

Onsite Exit Intent Contact help

Another very useful instance of an onsite exit intent retargeting is a Contact form popup. 

As a responsible and caring website owner, you should always show your customers that they are important to you and you care about them. 

Hundreds of visitors come to your site every day, and most of them may have questions regarding your website. This is why it’s very important to always keep the connection with them and be available for a chat or email support.

Contact form popups are just a perfect solution for this purpose. A compact pop-up box containing a simple contact form that can easily be filled. No time and effort needed. Just a simple form and a text that shows you’re there for them in any case.

Just set up the contact form popup on exit intent on your site. Catch the users when they try to leave your site not having found answers to their inquiries. This will definitely bring more conversions to you and result in great sales on your online store.

Web Push Notification Retargeting

Ever been asked to allow some service/website to send you notifications for updates or other important notifications? I know you have! It’s called web push notifications.

These are just a perfect converting means that can promote any website sales. The greatest advantage of web push notifications is that they work on the browser level, not depending on a website the user is. Once the user allows you to send them notifications, you got the wheel!

This opens your way to keeping a firm bond with your customers, calling out about every single update on your site, including sales, a new collection, and more.

Just imagine. You have a brand new stuff in your store and you want to notify your customers about it and get them to your store. Web push notifications will be an ideal means to send notifications just in a couple of seconds, with one click, and see the flow to your store. You’ll definitely have more sales in a short period and this will be steady.

Autoresponder Retargeting

Autoresponder is a perfect time-saving retargeting means which takes no effort and no time from the website owner. Set it up once and it will automatically be sent every time a new subscriber is added to your list. 

A perfect follow-up means that can keep the connection with your customers and always keep them updated about every single news on your site.

If that’s a blog, then your subscribers will learn about every new post you publish.

If it’s an online eCommerce shop, you can notify your subscribers about sales on your site. Notify about the new collection, notify about the low stock. Anything that you think can help to promote your business!

The best thing is that this solution is automated and will take absolutely no time and effort from you!

Newsletter Retargeting

Newsletter retargeting is an alternative to the Autoresponder tool, it’s kind of a manual version of it. The key factor of newsletter retargeting is collecting as many subscriber emails as you are able to. 

This can be a really easy task if you have a highly converting subscription popup on your site. Think about means for collecting subscribers. Not all users want to subscribe to your email list.

This is why you should bribe your users with discount coupon codes, free shipping, with free e-books or online courses. To be short, you should think about the means of convincing the user to subscribe to your email list. 

Another important point is to note the importance of being a part of your email list. Show the importance of mentioning important updates. Mention essential announcements and sales that they will constantly be receiving if they are part of your email list.

Collect a great number of subscribers, you are ready to go! Keep retargeting them with your newsletter emails and have the constant flow to your site!

Link Retargeting 

Link retargeting is similar to ad retargeting. The main difference between these two is that you may demonstrate retargeting ads to any customer who clicks on the short links you provide. There is no need for sending those visitors to your website.

It’s easy to create short links from any content possible, including content out of your website (3rd party). You are free to share those links on all-possible social platforms. Share them on social media, like FB, Instagram, Twitter, etc. Or share the short links in your popups or e-mail campaigns, thus retargeting your customers both, via links and e-mail.

In fact, retargeting links remain the easiest and simplest methods of ad retargeting for business growth.

Conclusion

Website retargeting is one of the greatest solutions that include various means to get the most profit for your site. 

Knowing some effective variants of retargeting you can boost your sales in a very short period with fewer efforts you could think of.

Make enticing offers on exit intent and get your users back to your store for more shopping!

Implement powerful web push notifications, autoresponder, and newsletter options for getting the maximal profit retargeting your customers. 

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