Keeping the bond with your customers/subscribers/users is one of the most essential things you should take in count in order to be a successful eCommerce owner. Newsletter updates are the most authoritative means you can use to keep the connection with your customers.
First thing you need to do is build a subscribers list with a Subscription popup on your web site. Extend your e-mail list and start newsletter campaigns to reach more success.
Most of the times users forget about items added to their carts or can’t decide whether to finalize the purchase or not. This is the exact situation you need to make some pushes via Newsletter reminders to make them finalize the purchases on your site.
Just create an attractive and meaningful newsletter campaign for your shoppers and send them noting about the items they have left on their carts. An extra motivating step in this case will be creating a state of rush, so they think the items they have added are almost sold out. This will push them to go back and finalize the purchases.