The chief goal of all business owners is broadening the online sales of their business – no matter it’s a small one or a large. No matter what type of an eCommerce site you have, be that a titan like Amazon or a little eCommerce website, growing sales via online channels may look like playing golf – it seems much easier than it really is.
There are millions of methods there to help you gain more sales online, many of which we have discussed in our previous posts. So let’s check some more tricky tips you can invoke on your site strategy to achieve more sales on your eCommerce!
eBook Gifts For Subscription
Bonuses for Subscription are one of the best proven methods to gain more subscribers and customers. Bonuses may be as discount coupons, free pieces of a product, like “buy one – get the second for free!”, etc.
Today’s best working bonus is providing eBooks as a gift for subscription. Provide a subscription form and offer a free eBook after they subscribe to your newsletter. And the eBook may be thematic – I mean, if you’re running a culinary eCommerce store, you’d better offer an eBook about food & cooking.
Make sure the eBook you offer is alluring enough for your customers to encourage them to subscribe to your newsletter. Deal with the overall preferences of your “audience” to get profit from your offer.
Our favorite trick! 🙂
It’s a fact that people are more feasible to subscribe to your newsletter if offered a good bonus, like a discount coupon. Everyone is intrigued to a deal, doesn’t matter large or small it is. I guess anyone would rather save a few bucks instead of paying full price for a product they are to buy.
So, offering a discount coupon for subscription may be an ideal promotion to get more subscribers and, accordingly more sales. Add a subscription form popup to your product pages/posts and collect subscribers, engaging them with your fascinating offer!
Video Tutorial Popups
Any website that has tutorials may be 50% more useful than one without tutorials. You may think that tutorials are more useful for some educational or for websites of some other practical stuff. But you’ll be surprised! Even on eCommerce stores, video tutorials can be much appreciated.
Let’s say you are on an online store for the first time. You’d like to get acknowledged about the goods on the store, about the ways you can purchase an item you like, and learn easier ways to make the searching process more easier.
This is the very point of having included a video tutorial on your eCommerce! And, what can be more hunky than a video popup suddenly appearing on the page?
A customer will be pleasantly surprised to see a helping tip appeared on his/her sight.
Just make sure the tutorial is informative enough and charmingly recorded. I’d recommend a cartoon-like video; it’s engaging more attention and is more interesting to watch. 😉
The possibility of getting more customers and sales is higher if you have many subscribers. If the 25% of your subscribers is converted into a customer, then I suppose you’re running a good strategy, my friend!
So, how to score many subscribers that will become your true customers?
What is the first thing attracting a view? The charming look, of course. And this refers to the Subscription forms too. It must be elegantly designed to steal the attention of the visitors and somehow convince them to subscribe.
So, a good background image would be just on point in this case. Think of look colorful and informative at the same time. Add an inviting text on the image to interest the visitor to subscribe, like “Wanna know how to make use of Popups? Subscribe to our Newsletter and receive more video tutorials!”.
It’s become a tendency promoting products, stores and brands on social networks. The most targeted ones now are Facebook, Instagram, Snapchat and Twitter. Most of the celebrities and famous designers put ads and introduce on Social networks to endorse their sales. I guess this is the most productive way to sell more stuff and boost more sales.
Everyone is “network-available” now having those smartphones with applications for Facebook, Snapchat, Instagram and all the rest of popular networks. Online society is always up to date with the latest news, hanging around on their social accounts.
So, I guess you agree that there can’t be any other more productive way to sell your goods rather than promoting them on social networks.
What you should do is adding Social sharing buttons on your eCommerce website, on your product and shop pages. This will boost your news and sales and will bring more customers to your stores!
Go ahead, dare to become a more successful businessman in the eCommerce world!