Are you launching a brand-new web project? You should consider your site’s profitability and determine how you will turn a casual visitor into a paying customer before you even begin writing code or opening Photoshop to develop your graphics.
Conversions are the most crucial component of any web project, including purchases, phone calls, and other types of communication. Therefore, failing to implement a conversion plan could result in a reduced return on investment or even the failure of your website project.
Point your customers in the direction of content that converts
Sometimes the copy on your landing page or website is insufficient to convert a visitor. You should provide him with additional content or information so he can choose wisely whether to check out your product or sign up for notifications from you.
You can advertise a piece of content that you believe has a higher chance of converting this visitor using an exit intent technology. Before they leave, direct them to a popular blog post you wrote that demonstrates the fantastic results employing your offerings can provide. Once they go, you won’t know if they are still interested in learning about your company.
Occasionally all a visitor needs to convert is a little help. Offering customer help to your existing visitor is a terrific strategy to advance him a little closer to conversion, whether it be making a purchase or comprehending a feature of your service or product.
You both have the chance to start a dialogue since you let him read the stuff on your website at his speed before retargeting and asking if he wants anything extra.
Adapt your exit strategy to your interests
Exit intent may provide your company with the ideal opportunity to retarget website visitors with your value proposition, but it shouldn’t come across as intrusive to them.
To find a high-quality solution for your website, choose a Popup Creator carefully. You must ensure that each exit intent campaign is tailored to the website visitor’s interests. Remember to build intelligent segmentation of your website users, whether based on how they found your website, the sites they have already seen, or something else.
You can make specific exit intent campaigns for each sort of visitor using these segments. Are they examining an XYZ product or anything else? Give them a special discount. Are they looking for toys for kids? Retarget them with an upselling effort that is profitable for them in every way!
Give them an additional coupon for a discount
Who doesn’t enjoy a little more savings on goods or services? Even if it’s just 10%, once a website visitor sees the discount, he has a 10-fold greater chance of converting before leaving.
Website visitors typically leave because they cannot locate what they were looking for or because they feel the product or service is out of their price range. This is the ideal opportunity for the company to treat them well and provide the discount they are undoubtedly hoping for.
A one-time offer will help you quickly win back the nearly lost clients, whether they abandoned your eCommerce store’s checkout process or browsed your website before making their decision.
Provide visitors with a micro-conversion instead
Most internet users are wary of interacting with businesses because they worry about their credibility. Because of this, it’s crucial to provide a micro-conversion to them. It’s time to consider a more subtle way to start the conversation if you’ve seen that visitors are leaving the website without clicking the final call-to-action you wanted them to.
You might initially provide them with a sample of your product if your goal is converting free trials to paid customers and eventually making them buy it. By doing so, you’ll have the chance to learn more about the user’s requirements and aid him in understanding what you have to offer.
Make sure your value proposition is clearly understood
We concur that your title and header image definitely shout out your value proposition, but occasionally it can be challenging for a visitor to comprehend. By simply phrasing it differently, you can make a visitor slightly more aware of what you’re presenting and encourage him to engage or convert.
As you write your home page copy, you might use a “or” or a “/” to test two different versions of your value proposition. In this situation, you can use an exit intent campaign to retarget the visitor departing with the same value combined in a new, more understandable form.
Make a poll or survey available to your visitors
Due to constantly shifting market trends, it can be challenging to determine what the visitors are seeking. Is it a discount, a scaled-down version of the item, some extra features, case studies, or something else entirely? Who better to provide you with the answers than the clients themselves?
It’s evident that what you’re giving isn’t exactly what he was looking for when a website visitor leaves without making a purchase. In this situation, you may ask them to participate in a poll or survey that would offer you a better picture of what they were seeking, employing an exit intent campaign.
These are some sound strategies for converting customers to become paying clients. It would be wonderful if increasing your conversion could be accomplished by flipping a switch. This is regrettably not the case. You must consider several elements to increase your conversion rate and convert more leads.
You must continuously optimize as many of them as possible, which calls for commitment and endurance. Before you get anything properly, it takes time and plenty of trial and error. Set aside a set amount of time and money each month for the task.