Why? It increases conversion rates by up to 845% (if done right) and is highly effective in driving sales to your brand.

But, what is a website floating bar? Continue reading in order to find out the answer to this question!

What is a Floating Bar?

Website floating bars are like “sticky notes” that are attached to the top, bottom or to the side of your website as long as your visitor stays on the website. It locks its place and is visible even when the user scrolls through the page.

Floating bars are kind of like popup bars, but not exactly what you are thinking. They don’t “popup” after a few scrolls or times. They are part of the website.

Floating bars are best for building your email list, getting higher conversions for your product, promoting offers, increasing brand value, social media presence and so much more.

Floating popups need to have a strong and relevant CTA to get the best out of them.

Here are the top 5 practices that you should do using website floating popups to increase your conversion rates.

Keep Website Floating Bars Small and Simple

It might be tempting to make large website floating bars to get the viewer’s attention. It actually does but it annoys them too and annoying them is definitely a bad thing.

The user might simply leave the website and will never come back again and why not? He intended to view the article or website, not your popup.

Keep it small but not too small. It must be visible and not annoying. Use “good colors” and don’t use flashy ones to attract viewers. Website floating bars are to increase conversion rates, not decorate your website.

Use a Countdown Timer

Are you struggling to find the right first customer? Do you get people who only view your offer and do not take action?

 Then this practice is incredibly useful when promoting or providing limited-time value products or services. This creates a sense of urgency for the users and makes them click anything that would be of use to them. Some brands were very successful just by incorporating a countdown popup timer in their website floating bar.

Some brands use countdown timers to make people purchase something within the given time period to avail themselves of a discount. It’s a very interesting tactic. 

Announcing Discounts

Announcing Discounts onto your floating bars and to users is a good way to entice them to buy something. If you have a good online presence, especially on social media, you can ask your audience to check the offer out. If people are interested, they will definitely buy these.

Just by incorporating, let’s say “30% discount on your first purchase” or something like that, eyeballs will already be on the floating bar. If the floating bar was enticing and had high-value elements in it, congratulations, you got your sale.

Use of Lead Magnets

What are lead magnets?

 Let’s understand this with an example. You want a user’s email address to build an email list. But, what if the user doesn’t want to share them. But, what if you give them a free Ebook or tutorial or a document, anything that is something the user is searching for. The chances of him signing up just shot up.

Lead magnets are marketing tools used to generate leads by offering something exciting in exchange for a potential client’s contact information. These are basically “exchange offers”.

So now, you can directly message or email them or build an email list and do email marketing. This method is incredibly useful if you are a coach or have expertise in something and want to share them… for a price of course.

Using Different CTAs (Call-to-Action)

Using a compelling CTA on your website floating popup is great. However, I don’t think you want to just add CTAs like “sign up” or “buy this” and you shouldn’t. You should add CTAs connecting your social media profiles, an event or a consultancy call with regards to your expertise.

It’s great to see a sign-up Call-to-Action for your potential customers. But, what if the person has already subscribed and a floating bar with the same CTA pops up? It gets boring, right?

A simple solution to this would be to show different CTA to your subscribers and potential customers. You need to differentiate them. Show potential customers the “sign-up” CTA and show your subscribers new website floating bars like “event joining, social media handles” and so much more.

This phase is somewhat an experiment. Only by experimenting can you know which one works best.

Conclusion

Floating bars are a great way to increase conversion rates if you have a relevant and compelling CTA. Floating popups are said to increase conversion by 845% in some cases.

There aren’t any “100% working methods” to boost conversion rates using floating websites. It’s all about experimenting with the floating bars. By following the above-mentioned method you just got an idea and have a higher chance to boost sales. It will not guarantee you sales.

What floating bar strategy are you working on right now? Is it your primary lead generation tool?

Liked the post? Go ahead and share it!

Share List

The post Website Floating Bar Best Practices For Higher Conversions appeared first on Popup Maker Blog.

Or,

Have you seen some websites which generate fewer views, maybe a couple of thousand, but tend to generate more conversion rates?

• What is it that convinces people to buy something?
• Is it website optimization? Good branding? Implementation of popups?

We are here to answer that question to help you master the art of getting good sales.

Let’s talk about why businesses are losing customers and why they leave a website without making a purchase.

Let’s dive in right to the topic.

The Main Reasons for Low Conversion Rates

1.   Poor Target Audience

One of the main reasons why businesses are losing customers is that they have not yet defined their target audience.

A simple formula like the statement under is a step towards increasing rates of conversion:

“The narrower your target audience, the higher is the conversion rate”.

Another reason which comes under “Poor target audience” is your niche. If people are searching for the product, say that has a high demand you can supply them by being in that niche. You don’t want to change your niche every once in a while. Branding also plays a key role in why the target audience is weak.

2.   Web Design

Imagine yourself as a customer and the website as a store. If the store or product shelf is designed as if it was in such a way that it was made in 1990, chances are that your viewers will leave the website.

Web design plays an important role in generating views and conversion rates.

The simplistic design of your website is better as it helps viewers to navigate better through the site. Also, using good colors is extremely necessary. You don’t want to make the design ‘too colorful’. It will ruin your viewer’s eyes and their experience. Use colors that are appalling to the human eye. The ideal landing page should be easy to navigate as viewers tend to stay on a website for no more than 12.6 seconds. The first impression has to be good.

3.   Not Providing Enough Value Through Your Content

Most businesses fail to provide higher value for their customers.

Providing value is extremely necessary. Making good content is also extremely necessary. Only with your content, you can separate your viewers and customers.

By not providing good value, you are:

• Decreasing your potential loyal customers
• Degraded value of your brand/business
• Lower conversion rates
• Lower recommendations

4.   Poor Customer Service

How many times have you decided to change your telecommunication operator just because you had a bad experience?

It is reported that poor customer service offering companies lose their relevancy by up to 56%!

Again, most businesses fail to offer good quality customer service. The loss of customers is primarily due to poor customer service. Many huge companies have fallen deep down by not placing their customers above the pedestal of value. Providing good customer service building strong relationships with them is essential to not lose your existing customers and gain new customers that are loyal. There are several companies that were built entirely through good customer services delivered through PBX and VoIP systems, and with decent content which generate a lot of revenue to date. These were all the reasons why you are getting a low conversion rate regarding your content.

Let us now look at the solutions for all these problems.

How to Get High Conversion Rates: Solutions

1.   Providing Free Content

 Providing free content might contradict your intention of selling the product in the first place. But hear me out.

Whenever a visitor clicks on your website, convince him why they should buy your product by giving them value.

How to provide value?

 You can provide value by giving them a free demo of the product, making a video about the product or even making content regarding the product.

It is not exactly necessary to provide a demo to all people. You can, for example, give a free demo of the product to people who subscribe to your newsletter or daily email list or sign up to your website.

What you can also do is provide discounts, say for example, for the first 5 signups.

Also, it is extremely necessary to have a target audience in order to get the full effectiveness of this step. If not done right, those signups might be a “dead subscriber”.

2.   Conducting Giveaways

An extremely reliable method to get huge traction fast.

It’s a reliable method. In this, you, as said previously, provide a free demo to one or several individuals who do as you suggested. In order for this to work effectively, you need to add a CTA (Call-to-action) around your content. Ask them to sign up. Or ask them to share your content on their social media accounts. By this, you not only get recognized by a lot of people, you also build a certain amount of brand value.

Giveaway lets the people market your product.

If not done correctly, you can potentially get people who were just in the giveaway and not interested in your products.

3.   Adding CTAs

CTAs are one of the primary sources of what drives a business.

CTAs can be anything ranging from purchase buttons, sharing post buttons, implementing popups, and so on.

At the end of your content, you can ask people to share it with their friends or family. This helps you to get people who are interested in your products or simply, to get your target audience.

One of the most reliable CTAs is popups. There are a number of popups like exit-intent popups, geo-targeting popups, free coupon popups, or demo popups.

Popups basically appear on a website that offers people to subscribe to a newsletter, sign up or even share with people.

Popups like exit-intent popups are known to increase conversion rates by up to 1200% and decrease bounce rates by up to 35% in some businesses!

Offering free coupons or demo popups can also help in increasing conversion rates. Offering free demos using popups is known to increase conversion rates or increase people revisiting your website. In this way, online businesses can effectively take advantage of popup technologies.

4.   Offering Discounts

Offering discounts is also a great way to get high conversion rates quickly and stop losing customers.

Effective use of discounts can be done either by increasing discount rates or creating a sense of urgency. In this way losing customers is degraded to a large extent.

Offering discounts has a psychological effect on humans. By creating a sense of urgency around it people tend to buy more.

Influencer marketing is a great way to deal with discounts.

What is influencer marketing?

 It is simply the promotion of any product using an already existing and popular individual on social media.

You might have seen several YouTube videos where an individual asks you to sign up to a certain site to get a limited-time discount offer of, say…30%. And if someone is genuinely interested, he will definitely sign up for that site.

Influencer marketing is best when offering discounts. This also means that you should know who your target audience is.

If your website is about exit-intent popups, you can’t just offer an influencer to promote your product who has an audience interested in beauty products. The thing you are promoting should be relevant to the influencer’s audience. Like, take the above example of exit-intent popups. You can promote them by an influencer whose audience is built around people who are interested in marketing and getting high conversion rates.

5.   Offering Good Content

All the above steps will not be effective if the content is poor.

What does it mean to have good content?

 Good content can increase conversion rates, brand value and everything that any business has desired.

What is good content?

 It is simply providing higher value than expected.

What is good value?

 Anything can be good value. For example, a good laugh, a reliable product, useful information and much more.

This is what it means to provide value and good content. That’s why you will find many people saying “Content is King“.

Conclusion

Many businesses fail due to poor target audience, poor web design, not providing good content and enough value and poor customer service.

There are several businesses that saw massive growth by having good customer service.

Having good customer service means that the business has the ability to listen to people’s demands.

This sets up a great company or brand.

In order to avoid losing customers, it is obviously necessary to have good customer service, providing free content through the 51-49 rule (51% free content and 49% paid content), conducting giveaways, offering discounts, and providing good content.

By doing all these one can avoid losing customers and in turn get high conversion rates.

What other problems do you face while ensuring that you are not losing customers? Do let us know.

Liked the post? Go ahead and share it!

Share List

The post 4 Reasons Why Your Business is Losing Customers and How to Solve It appeared first on Popup Maker Blog.

Pen and paper – you are best friends

Visualize your ideas. This is very important to visualize ideas. Imagine you are working on a project. The project is very large and requires complex solutions. You have a bunch of ideas, “…must do this, must do that”, but you can’t manage them. They are too many. Too many to remember. The solution is to write them down on a piece of paper. Make bullet notes, use the connector arrow to indicate the flow of ideas. Write all of them down and start thinking about which one is a more suitable solution. This is how our brain works. We cannot “imagine” everything in our heads, we have to see the solution. Before work or brainstorming, prepare a paper or use a beautiful notebook. The look of your notebook will motivate you to use it more often, so choose the one that pleases you. And soon, it will become your best companion.

Music makes us feel the rhythm

Have you ever tried following the music? Don’t answer that I know that you did it, and you did it quite often. Rhythm is a magical thing. And in fact, it is one of the best productivity techniques in question. When you follow the rhythm of the music and your moves are coordinated you feel joy. You start to enjoy your work, and nothing distracts you. I’m a software engineer and 40% of my work is typing. This will become annoying over time. You write a bunch of lines of code, words, and names and you easily get bored of it. My solution is to make my typing more musical like a piano man. A keyboard is a keyboard: one produces words, and the other produces music. I put on my precious headset, turn on “Standards” by Lesley Odom Jr. on Spotify, very motivating music accompanied by a great piano in the background, and start typing. Imagining myself as a pianist on a large stage and the basic typing instantly become not just a writing set of symbols and numbers into the file, it became something nice. Something beautiful. Something huge. The music follows you and you try to match every keystroke with the sound of the piano. Try this technique and I guarantee that it will change the way you work. I do this not only when I type, but also when I clean the room or when I cook something. You instantly start loving the job you do. It even helps you be more creative. Do your best. And in case of failure, music will not let your mood fall.

What do I need to do for today?

Planning your day is very important and is fairly considered to be one of the most crucial productivity techniques. The best way to get things done on time is to plan every step. When you wake up, the first thing you need to do after breakfast is to make a to-do list for the day. Start with the little. Go to the grocery store, buy one, two, thee. Clean cat litter. Clean up desk. Complete task one. Work on the report and so on until the end of the working day. Make your day more organized and in a couple of weeks, you’ll feel like you are doing more and more day after day. But do not forget that you cannot organize your evening this way. If you do this, you will be annoyed, because after the hard day you are tired and you want to rest and you can’t force yourself to do something you don’t really want to. If you added “read a book” to your to-do list for the evening and are emotionally tired you will skip it or even delete it from the list. After you start skipping tasks during your work hours it will negatively affect your productivity.

I can’t work in such a mess

Always try to keep your work area clean. No dirty cups, draft papers, keys, remote controls, toys, and anything else that can disturb you.
You should have the necessary minimum of your needs on your desk. If you have something on your desk that you do not use in your work, you start playing with it. It will bother you. You need to concentrate on your work. Keep your desk clean and simple. Put one or two souvenirs or a photo of your wife or girlfriend. Put some plants on your desk. Things that won’t catch your attention for a long time. Things that will give you energy.

Oh my back hurts, I’ll lie down for a bit

Our bodies and our health affect our performance. If we feel pain, we cannot work. Do your morning exercises. It not only keeps you healthy but also energizes you. You will feel energized immediately after training. How your day goes depends on how you started it. Keep your body healthy so it won’t let you down in the most awkward moment. At the end of the day, there can be no better tips about productivity techniques than physical activity and exercises.

Oh my god, I forgot that today is the day

Our brains are “designed” to forget. This is a very common situation. You have scheduled a meeting and forgot the date. The boss said to finish the job and make a presentation by March 27th. But you forgot everything.
The presentation is not finished yet, the meeting was missed three days ago and you have upcoming events that you still don’t remember. Always use calendars. If you have multiple events during the day, schedule them in your Google calendar and set a notification one hour before. As a software engineer, I have many scheduled events. For example, an application release or an updated schedule. Or maybe I signed up for a cool webinar. Since I have too many things to remember while working, I can easily miss a date or forget what day of the week it is. So adding important dates to the calendar is a huge benefit.

I thought it would only take a few hours

Have you ever tried to measure the duration of how long you do something? We always tell our managers “Pfft, I’ll do it in an hour, it’s easy”. But when we actually start doing it, we find that we have to read the documentation first, for example, or we don’t know the result of the function, and oh oh.
Two hours, no three, or maybe a day, I don’t know. To find out how fast you are working or completing a simple task on a project, try measuring time. When you start the task set a computer activity tracker. do the task non-stopping and stop the timer. Analyze it, find out what disturbed you during this session, and try to beat your time. When you find the average length of your working sessions you will easily estimate the task duration and will get it done on time. Believe me, you will be proud of yourself and your manager will be happy with your work.

These were some of the main productivity techniques that I use in my daily working process. Try implementing them in your life and the results won’t make you wait for long. 
And if you’re using other productivity techniques for better performance, feel free to share them with us!

Learn more about the solutions we offer: https://popupmaker.com/solutions/
Check out our monthly hack about SaaS Marketing here.
If you need help: https://help.popupmaker.com/en/
Should you have further questions, feel free to reach out: info@popupmaker.com

The post Monthly Hack By Our Teammate: Productivity Techniques appeared first on Popup Maker Blog.

Here are 3 Easter marketing popup ideas you should use for your lead generation campaign.

1. Okay, now I need you, to be honest. Have you ever had the perception that others are experiencing better things or having more fun than you are and you that made you desire not to miss out on anything, well, that’s a common feeling and it has a naming “FOMO” (fear of missing out.) As human beings we all experience such feelings more or less and that’s when you can use the Countdown popup maker to be in the right place at the right time. This popup type allows you to suggest a special offer within a limited time to your website visitors. Use this type and let us know how it worked.
2. Another popup that can be fun and effective is the Spinner popup. Deep in our hearts, we all do enjoy games and any gamification subconsciously attracts us. And the good news is- you always can edit the spinner content sections and customize them for your unique audience.
3. Exit Intent technology is the favorite retargeting tool for tech marketers and eCommerce business owners, this is a game-changer that allows you to decrease the bounce rate of your website by appearing on the screen when the visitor wants to leave. Offer something cool, special, relevant, or affordable and turn them into long-term leads.

To use all these popup types click the button below.

Popup Templates

Liked the post? Go ahead and share it!

Share List

The post 3 Easter Marketing Popup Ideas to Double Your Promotions appeared first on Popup Maker Blog.

This is information on why people feel the urge to buy new things. We will be going through the psychological processes of these people.

In any type of marketing, understanding the psychology of people – your potential buyers can increase sales. Now, it’s up to marketers to convince people and turn visitors into your customers to buy products that are related to the products they like. In this way, people tend to purchase more when influenced by the product they like. That’s the reason why businesses collect your past purchase data to make an assumption about what you would like to buy next time. This can be extremely used by businesses, but sometimes, it can be very irritating to the consumer.

Now, understanding your consumers can easily make you understand the psychology of people as was said in the previous article. This is extremely helpful if you are running ANY! Yes, I mean it. Any kind of business. The top and famous companies or industries like the tech giants (Apple, Amazon, and many others) were able to reach their current spot by understanding their needs and wants by developing strong relationships with customers.

People want to buy stuff. Whether it’s for status, richness, beliefs, and many others. The psychology of people is that as soon as there is more money, they will spend more. The higher the revenue, the higher is the expenditure. People will buy things if they have the money and, if they are satisfied with the product, they will become recurring assets to a company.

Some people will be cautious about what they are purchasing and more often than not this can also lead to purchasing more than you need. One example would be – Imagine that you are about to purchase a dishwasher for your home from a local store. The employees try to convince you to purchase products related to the dishwasher. Many times, you end up buying them. So, even though you did not need other items to operate your dishwasher, you still purchased it. But many times the extra product turns out to be something useful and sometimes not.

Studies show that beliefs, thoughts, feelings, and perceptions can influence what we buy and how we buy it. Now, it’s all down to the consumers whether they have to purchase the product or not. The thing is that people tend to purchase more if the product looks and feels promising. Again, one of the main aspects is understanding the consumers. For other people, social media influences us to purchase more.

To convince or influence people into buying something, many marketers use exit intent technology. Exit intent popup is basically a popup message which gives your potential consumer a second chance to buy their products, subscribe to newsletters, and much more. Exit intent popup has been known to boost sales by 53%. So, we can say that the exit-intent popup has convinced many people into buying things. These pop-ups have been used very well by eCommerce sites, and marketers. Exit intent popup works very well on websites, especially eCommerce sites. If you are a marketer, you should definitely utilize this tool to boost your sales.

Now, you might be getting the question of who is influenced the most into buying. The answer is, almost everyone. Anyone who made a recent purchase is likely to have been recommended by the products related to it. The one who is searching for something on the internet can also be influenced by ads, social media posts, blogs, and many others. The thing is that, no matter how you look at it, we all have been influenced to buy something directly or indirectly.

The next question is- is it a sickness?
The answer to this question depends on some factors. Factors like how convincing is the potential product, the overall experience, and others. The thing is, when people have much more money than they intended to get, they would almost every time purchase something.
It can be a sickness if you are purchasing something way over your purchasing power and if you are buying something that will eventually end up in your attic for something physical and if it is something virtual, it will end up being not utilized at all. So, people must know how to differentiate between their needs and their wants.

Conclusion:
The psychology of people is something complex that when understood by businesses very well can lead to bigger sales. Another important factor would be how much people trust that product. All top companies today are at their current position because of people’s trust.
Exit intent popup is a useful and somewhat quicker way of generating sales.

Liked the post? Go ahead and share it!

Share List

The post The Psychology Behind Why People Feel The Urge To Buy New Things appeared first on Popup Maker Blog.

In this article, we’ve highlighted the 7 best to guide and help your e-commerce business benefit from Black Friday.

What is Black Friday And How Does It Work?

Black Friday is the day after Thanksgiving and is considered the beginning of the holiday shopping season. Stores and shops almost all over the world offer special discounts on every item which is a great opportunity for consumers to buy whatever they desire for a very long time. Black Friday is also considered the most active and engaged shopping day and essential for retailers to gain on the busiest shopping day of the year.

Retailers spend the whole year planning Black Friday marketing strategy and use the day as a great chance to provide low prices on seasonal items. Black Friday advertisements often become so awaited that retailers do their best to prevent them from being published in advance. Anyway, to make the holiday even more outstanding retailers use posters at every corner and those who own online shops use exit-intent popups to increase the awareness of their e-commerce business even more.

How Ecommerce Businesses Benefit From Black Friday

Black Friday is a great time for e-commerce businesses to benefit from. To gain on the busiest shopping day, eCommerce retailers usually use their thoroughly planned eCommerce ideas and engaging content on the right channels and websites. But without a well-planned discount strategy, all efforts are doomed to failure. With the right Black Friday, discount strategy on the right websites new customers and countless sales are guaranteed.

Today, due to the COVID and the fact that the majority of the population uses mobile devices, consumers prefer to shop online. That’s why eCommerce retailers are preparing for this day with all seriousness and take some initial steps to plan an effective Black Friday for their eCommerce Business. Let’s see what an eCommerce retailer should do to succeed:

1. Start planning 2-3 months earlier
2. Determine the amount of discount and the most demanded items to put on sale
3. Prepare a landing page for sale with all the promotion details about the items on sale
4. Prepare engaging content and choose the websites and channels to promote your sales
5. Plan all promoting and marketing campaigns you find appropriate
6. Use the most demanded digital channels for promoting

7 Black Friday Ideas For Ecommerce

There are numerous Black Friday ideas that you can use to promote your eCommerce business. The most outstanding ideas include:

• Sending Black Friday Emails

People need somehow to know that Black Friday on their favorite stores is already launched. To make them feel even more special on such a big day, sending an email can be seasonable.

• Optimizing a Landing Page

A landing page is considered a real “lifesaver” on Black Friday. It helps eCommerce retailers to get relevant traffic from consumers who search for some appealing offers. Also, a landing page helps retailers to meet the purposes of consumers coming from email and social media communications.

• Promote Your Black Friday On Social Media

Advertising your brand on social media platforms such as Facebook or Instagram should always be in the first place. Otherwise, most shoppers will consider your product not so desirable for not being promoted on the most demanded platforms.

• Creating Gift Guides

Make sure you create a number of gift cards and promote them on the homepage of your website. This will help to gain customers’ trust, loyalty, and sympathy towards your brand. Don’t forget to feature gift guides on your email marketing campaigns as well.

• Online Merchandising

Online merchandising is the art of displaying the most profitable offers and demanded products in a way that increases sales and brand awareness. Use appealing images, banners, and exit-intent technology to feature the leading offers, grab visitors’ attention, and make them land on your website.

• Improving Your Website Speed

If your website loads too slowly then the bounce of consumers is guaranteed. If this issue is not resolved, the implementation of the above-mentioned points may be considered in vain.

• Refreshing Your Product Page

To keep loyal customers and gain new ones it’s essential to refresh your product page with new catchy details in the design and add some holiday colors to make customers feel the power of the day. This will definitely increase your conversation rate.

Conclusion

Black Friday is a huge event for shopaholics, retailers, and people who have a large list of their dream products․ On this day, men and women, young and old, are waiting to finally purchase the long-awaited and desired products at an affordable price. Some people even worship Black Friday and count the days when they will finally meet their favorite products. Black Friday can be considered the most responsible and profitable day for retailers. That is why they have to come up with the most realistic and terrific ideas to end the day in a worthy way.

Liked the post? Go ahead and share it!

Share List

The post 7 Outstanding Black Friday Ideas For Ecommerce appeared first on Popup Maker Blog.

As companies’ needs have evolved, so have the technologies powering online stores. One recent solution that is gaining traction is headless commerce. Headless increases simplicity and ease of use for both retailers and customers. 

In this article, we define headless commerce in a way that non-developers can understand. We talk about the benefits it offers to brands and retailers and the advantages it delivers to customers.

What is headless commerce?

In its simplest form, headless commerce is a separation of the front end and back end of a website that allows each to operate independently so that changes on one end do not require reciprocal changes on the other. At the same time, both parts can still work together through the use of APIs. The important thing to know is that it removes IT dependency (in other words, the back end) for user experience and user interface projects (the front end). That way, user-centric changes can happen faster because they often don’t require IT resources. 

Headless eCommerce makes your site more flexible. Customers engage with your brand through your website using their desktop, laptop, tablet, smartphones, and a variety of other connected devices. In a few years, the formats consumers use to interact with your business will multiply further. 

To accommodate the constant changes in user preferences, brands need to account for a front-end experience that works seamlessly across all those devices. In a traditional eCommerce model, this requires updates to the back-end system as well, which is a large and labor-intensive endeavor. 

When companies migrate to headless commerce, they can create and publish changes seamlessly on the front end without having to apply code to the back end. In fact, non-developers can upload changes to the site themselves, minimizing the need for development resources with each front-end update. This allows creative teams to be more agile. Though for most non-developers, the differences here can still seem trivial. When you observe the broader benefits, you may discover your own reasons for wanting to switch over from traditional to headless eCommerce. 

Headless eCommerce benefits brands and retailers.

The early adopters of headless commerce are bigger enterprises with larger development and IT resources. Indeed, the custom programming required to reliably produce and build a separate front end and back end can take a major investment of development hours. However, after the coding is finished, brands reap the benefits.

Generally, the best candidates for headless commerce are enterprises or companies with a muscular IT department and a build-it-here attitude. These businesses often have months-long development queues and ambitious creative and marketing teams that are eager to rapidly test new designs, copy, and templates on the front end. 

For brands that do switch to headless commerce, the four biggest benefits for the company tend to be worth the effort.  

• Better employee adoption. Most employees without a technical background can be reluctant to use new technologies due to steep learning curves. The simplicity of headless commerce solves this problem since all team members can easily access and update the front end without advanced technical skills. As such, many employees will take advantage of headless to ultimately improve the user experience. 

• Consistency across channels. Traditionally, eCommerce website changes are routed through the IT team. Users of headless commerce can skip that step and deploy their own changes independently and absent developers. Since non-developers can commit changes to the front end without having to submit tickets to the IT team, updates can be made simultaneously across multiple channels, reflecting one consistent voice and message.

• Bespoke experiences. Personalize the customer experience on a greater scale. Headless commerce gives companies the power to deliver bespoke experiences by channel tailored to the use cases.
• Increased audience and revenue. Headless commerce can help brands increase their digital presence as they get their brand and products on as many digital properties as possible. This increases awareness and helps brands sell more.

These are reasons why teams may want to transition from traditional to headless eCommerce. At the same time, retailers interested in improving their user experience should also know how headless can help them deliver even better customer satisfaction rates.

Customers win with headless commerce, too.

Since IT is no longer the gatekeeper of front-end changes, brand managers, creative strategists, and marketers can work together to enhance their headless website based on new design trends and user needs. 

Two ways in which customers can also benefit from headless applications and websites are: 

1. Instantaneous changes and optimization. As soon as a business introduces new content to its front end, those updates are reflected almost instantly. Sites built with traditional commerce architecture, on the other hand, can sometimes take minutes if not hours before all users can experience a brand’s latest design. 
2. Rich user experiences and interfaces. As they are finally able to more easily control all the elements users interact with, brands can get more creative with the content they publish on their websites to provide experimental design. Additionally, the universal compatibility of headless commerce ensures your website works seamlessly and as intended between all devices and viewing formats. Managers of traditional eCommerce websites, however, have to account for responsive design to minimize the risk of elements disappearing or displaying incorrectly on different devices. 

Headless commerce may be the right step for your eCommerce business.

The fact is, most developers are not designers and most designers are not developers. When you employ headless commerce, you allow your creative teams to focus on what they do best, which is optimizing the user experience and interface to improve customer engagement and conversions. Similarly, you make it easier for developers to prioritize enhancements to the back end, thanks to headless architecture. 

Among enterprises, one thing that is certain is that other businesses in your industry will likely soon evaluate headless eCommerce and build their own headless applications. To get ahead of the innovation curve and leapfrog the competition, you may want to choose headless commerce moving forward, making it easier for your designers to create compelling customer experiences.

Liked the post? Go ahead and share it!

Share List

The post The Benefits of Headless Commerce for Your Customers and Your Company appeared first on Popup Maker Blog.

To understand how to succeed in the business you are running, we have highlighted for you 6 key points to help you develop a good social media strategy.

1. Setting Goals

Obviously, you will not get anywhere without setting the initial goals for your social media strategy. They not only give you purpose and direction but also create a path to step forward. Building a social media strategy and aligning it with the goals of the company should be your priority. You need to establish criteria for what success will look like before you implement anything else.

First of all, figure out what you want from social media in general. Whether it’s a financial growth plan or expanding your reach with new subscribers depends on you. The more realistic your social media goals are the more success you will gain. When setting goals take into account such measurable steps as:

• Increasing brand awareness
• Growing your product’s audience
• Increasing customers’ engagement
• Increasing web traffic through promotional posts and ads

By setting the right goals, you will increase your brand awareness, increase conversions, and ultimately win your customers’ loyalty.

2. Choosing Social Media Channels

Social media plays a significant role in digital marketing as it helps to establish a strong web presence and increase brand awareness worldwide. It is true that the right social media platforms will help your business grow exponentially. It is an indispensable eCommerce strategy that has always had a positive impact. Using platforms like Facebook or Instagram can guide customers to make the right choice when shopping online and later make them loyal fan of your brand. Using the main social platforms you will promote your business as well as generate leads and increase traffic. There are some cracking tools that will help you get a lot of free Instagram followers to promote your business on the Instagram platform.

Do not hesitate to invest your time in promoting your product on social media channels, as it has been proved that 80% of customers visit social media channels (Facebook, Instagram, Twitter) to get information on a company or a brand. And half of these customers made purchases based on the information they gathered from social networks. 

3. Carrying Out Competitor Analysis

In the eCommerce business, competitors are always in a constant struggle to be one step ahead. That is why carrying out a competitor analysis is another essential and inevitable step that you should include in your social media strategy. 

If you want to be at the top of this business, analyze your competition and explore them periodically. This will help you to uncover your competitors’ behavior and anticipate their actions, which in turn will push you to stay one step ahead.

By carrying out competitor analysis you will comprehend why customers choose to buy from you or your other competitors; and how your competitors are promoting their brands. By doing good competitive quantitative vs qualitative research you put your business in an unsurpassed position and reach customers who are being unachievable.

4. Content Planning

Content marketing strategy is an excellent way to promote your business and build awareness. If you’re starting a new business blog, the best way to make sure your efforts are not in vain is to develop a properly accomplished plan, that is:

• Know your audience
• Establish your key performance indicators
• Do keyword research
• Experiment with different types of content( blog posts and articles, videos, social media posts, email newsletters and etc. )
• Update your old content

When creating content to boost your eCommerce business do not forget that the success of your efforts will depend only on the quality and uniqueness of the content you make.

5. Automation of Processes

Social media marketing involves a wide range of process that needs to be automated. Automation of your processes increases productivity making your teamwork more effective. The main benefit of automation is that it generates plenty of nest-egg, reduces the time to accomplish certain tasks and what is more important reduces the need for multiple employees to implement the same function. Perfectly done automation will enable you to easily find out issues and inefficient parts in tasks, and clean up them instantly.

6. Spreading The Word

Today, in the age of advanced technology, getting information about any desired brand is a piece of cake. Social media is your opportunity to spread the word and reach millions of customers worldwide. Whenever you are ready to spread the word and build brand engagement, start by understanding your audience and ultimately build strong customer relationships. Here are some vital steps you should take on your way to spread the word and succeed:

• Create Facebook and Instagram event page
• Brand your promotions or events with hashtags
• Share user-creates content
• Use paid promotions on the platforms that are most efficient
• Connect with people by responding to their comments and emails
• Present your content in multiple ways

In fact, the opportunities are endless. All you have to do is find the direction in which you think your brand will be best promoted. Put your time and efforts into creative advertising and in the end, you will see that it was worth it.

Conclusion

Social media marketing- when done right can be your mascot for achieving success and spreading brand awareness. Today the opportunities are various and the ways to achieve them are definitely open and free. All that is required of you is determination, everything else will turn out automatically.

 In this small but inspiring article, we highlighted for you the primary steps you should include in your social media strategy. We imagine the amount of responsibility and realize that it will not be easy in the beginning, but we hope that somehow we motivated you on the way to making your business prosper. 

Liked the post? Go ahead and share it!

Share List

The post How To Build a Social Media Strategy For Your Ecommerce Business appeared first on Popup Maker Blog.

A large number of advertising channels and traffic sources make them unclear about their effectiveness. After all, users come from different platforms. At the same time, the question of conversion remains open. Driven traffic that does not generate sales is ineffective in terms of the profitability of an advertising campaign.

However, there is a way to take into account all the variables. We need end to end analytics. It is she who allows you to take into account the effectiveness of advertising channels and ensure maximum marketing efficiency.

What is “end to end analytics”?

It is a method of analysis for evaluating the effectiveness of marketing investment (ROMI). Assumes the use of customer journey data. This takes into account information related to the following stages of interaction:

• viewing an advertisement;
• getting to the site;
• making a purchase;
• repeat orders.

To determine the ROI of marketing across multiple channels, you need to look all the way. In the context of ROMI assessment, custom analytics are ineffective. It is easier to explain this with an example.

Let’s say there is an online store. Users come to it from different channels, and go approximately the same way:

1. Visiting an advertising service.
2. Transfer from it to the site.
3. Checkout.
4. Purchase.

At the same time, there are many variables in the process. The buyer can place an order through the online form, chat or by phone. Various payment methods are also available. A person can pay by card, through a payment system, or in cash upon receipt. Conventional analytics do not provide data on all of these variables. Accordingly, it is extremely difficult to determine the priority traffic source.

Therefore, if you decide to start an online store, be sure to take care of end-to-end analytics. This will track your results and improve the effectiveness of your advertising campaigns. You do not have to waste your budget because you will know which channels are best for your business and the most profitable for it.

Business benefits of end to end analytics

Advertising services do not provide all the information. An ad service can show excellent conversion or click rates. But it does not take into account further user actions.

Looking at the CRM data, you may find that sales have not increased much. Also, there are times when a person can abandon the cart, or even cancel the order. The analytics of the advertising service shows the high efficiency of the campaign. CRM data suggests otherwise. Accordingly, this traffic source is not the one in which investments should be increased.

This output is the result of matching user path data. He demanded that information from two sources be taken into account. This is end-to-end analytics. The method provides a record of customer journey data, allowing you to determine the real contribution of traffic sources to the sales funnel.

This approach provides several benefits:

1. Evaluating sales, including identifying the most popular and profitable products for the company.
2. Increase your ROI by identifying ineffective advertising channels.
3. Preventing Affiliate Marketing Fraud.
4. Increase sales by leveraging data to retain customers, drive repeat purchases, and collect feedback.
5. Effective redistribution of the advertising budget.
6. Customer segmentation is based on buying behavior.

What tools are needed for end-to-end analytics?

For end-to-end analytics, the most important thing is the customer ID (CID). It is contained in cookies. The identifier stores valuable information about the user that can be used to analyze an advertising campaign.

In particular, as follows:

1. CRM. Link the user characteristics contained in the customer identifier (CID) to the product card.
   One of the leading CRM providers, Salesforce with its eCommerce cloud integration has developed a robust system that helps the user to manage all the marketing activities at a single platform. Users are opting for the Salesforce course to stay up to date with the changing trend
2. Google Analytics. Resubmit here information about the completed transaction (contained in the CID).
3. Payment system. Consider transferring data from it to Google Analytics.

The most important reports in Google Analytics

Literally, three types of reports can help make end to end analytics more data-rich. I mean those who evaluate:

1. Influence of content. For example, performance and traffic reports. Also, pay attention to data from social networks.
2. The performance of the Internet resource, as well as attraction models. The range of data that can be obtained here is very diverse. Look for fend-reports on user behavior, page load speed, and mobile performance.
3. SEO efficiency. This refers to reports that analyze keywords, as well as pages that link to your site.

Conclusion

If a company invests in online advertising, then a high-quality analysis of advertising campaigns is necessary. Only by evaluating the data can the effectiveness of the channels be determined. This will optimize your ad campaigns. This means that it will optimize the marketing budget, find a specific target audience and effectively increase sales.

Liked the post? Go ahead and share it!

Share List

The post End to End Analytics for Evaluating Advertising Campaigns appeared first on Popup Maker Blog.

What is a Landing Page?

Your landing page is not always your homepage. It is the page that you choose for adding your products, starting your campaigns, etc. Your landing page is where your generated leads will visit. So, it is totally on you to prefer which page to choose as the entrance of your generated lead. A successful landing page is one that increases your website traffic which can later lead to more sales.

The right combination of different website elements can create a successful landing page. The perfection of such a combination depends on the strength of your ideas behind the design and function of each element. If that is a challenging part for you, you can choose a landing page template from the available samples on the web and customize it to the style of your business. Landing page design is not the only determinative element but still, it is profoundly effective. 

Remember not to complicate the design so that your visitors find your landing page too distractive to find what they actually want. A simple and clear design can make each element of the landing page bold enough to be taken into account. 

What is the Function of a Landing Page?

The function of a landing page is to facilitate the purpose for which you have developed a landing page. If it is the page where you have displayed your products, it eases the process of shopping for the ones who like to buy your products. 

What Are the Elements of a Successful Highly-Converting Landing Page?

Here are the 8 elements necessary to build up a successful landing page:

1. Inviting Headline

An inviting headline is the one that captures the attention of the newcomers to your website. It should be something that is in line with their interests and gives them a better clue about the concept and content of the landing page they are in. Moreover, it should be catching enough that prevents visitors from exiting your website.

Your headline has to have an ideal length and be persuasive, clear, and to the point. The best number of words for the headline is around 10-20. Do not risk to have a longer headline because the intolerant modern users cannot find that interesting at all.

2. Visual Content

Always keep in mind that a landing page is not fully textual like an academic essay or a lengthy article in a newspaper. It must include some visual content to aesthetically influence your visitors. This task can be done through digital marketing strategies. Visuals can be divided into different categories such as photos, graphic designs, infographics, illustrations, videos, etc.  

In case of preferring to add photos, choose large, relevant, and high-resolution images for your landing page and create a great first impression on your visitors. This will make them stay and keep on reading your textual content. 

3. Textual Content

Your copies or textual content are as important as visual content. As you might have already noticed, content is the king in 2020 marketing tips. Depending on what this page has to offer to its visitors, the amount of textual content should differ. For instance, if it is a product page, you can add a product name, product description, price, customers’ reviews, etc. Keep the texts short, informative, and interesting to read. 

4. Value Proposition

Here, you need to put forth a description of your offers on the landing page. But let’s put it this way you are creating a landing page to express your value proposition. Perhaps you now better understand the significance of the issue.

Promote what you are offering either in text or photos and tell your customers-to-be about the advantages of your offer. In addition, specify what they will get from your offer and what they will lose if they miss it. 

5. Contact Details

Contact information should be there on your landing page for the ease of your visitors. Facilitate the process of connecting with you in case of any problems or complaints by adding your contact details. Therefore, your customers can easily find ways they can contact you without wasting their time. In other words, it is one of the elements that help your customers-to-be stay on your landing and complete the conversion funnel. 

Contact details contain your telephone number, email address, postal address, and your social media including Instagram. So, you lead your visitors to take a look at your Instagram account, for instance, and you can turn them into your followers. Therefore, in addition to resorting to Instagram follower apps, you can grow your Instagram followers this way too.

You can also build a contact form with a text box and add it to your landing page. Here is an example:

popupmaker.com

In addition, a live chat option can be helpful too and accelerates the process of reporting a problem to you.

popupmaker.com

6. Customer Service

Make the newcomers trust you by presenting the services you grant after the shopping procedure right on your landing page. It highly boosts the conversion rate of your website since more and more visitors feel assured. 

Customer service can vary regarding the type of business you have. You can choose between chargeback, warranties, free exchange, or 24/7 online help/support center. You may now ask where to put it on your landing page. The answer is that it would be best if you place it somewhere near a final CTA button. The reason is that it would encourage them to confidently take the last step of the funnel which is the conversion or the purchase. 

7. CTA Button

A call to action or CTA button is perhaps the most important element without which all you have done so far would be senseless. The CTA button is the final point in your landing page through which the visitor is converted into a customer.

Your CTA button has to have a strong CTA phrase that your visitors find encouraging and persuasive enough. The size of the button should also be large enough to be found easily. Moreover, the color of the button has to be bright, highlighted, and distinguished.

Look at how Apple has used a blue CTA button to prompt the visitors to buy iPhone 12:

                                          Apple.com

8. Exit Popup

An exit popup is your last effort to keep the visitor inside your landing page. Exit-intent is a popup that appears based on the mouse cursor movement on any page on a website. So, when the visitor moves their mouse cursor toward the close or back button of your page, they receive a popup that prevents them from exiting the page. Create a popup and choose suitable visual and textual content for the popup to keep your visitors inside your landing page. 

                                                                  popupmaker.com

Conclusion

Taken as a whole, there is no single element that changes a landing page to a successful one. You need a combination of elements to elevate your landing page to a successful one. The 8 elements mentioned above are the most important parts of your landing page that you have to focus on. One last advice: Never forget to test your landing page to see if everything is in place and is working properly. Best of luck!

Bio

The article was written by Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. She currently writes for SocialPros and online magazines in Italy and loves reading, writing, and researching. Find her on LinkedIn!

Liked the post? Go ahead and share it!

Share List

The post 8 Elements Of a Successful Highly-Converting Landing Page appeared first on Popup Maker Blog.