As you know all your website visitors aren’t your customers. But every website visitor can be your potential customer. If you want to convert website visitors into real customers, you should be sure that your website reflects all the good and attractive features of the business you run. There are many reasons why your website visitors leave without making a
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A buyer persona is a targeting means for all the business owners allowing you to understand your customers better. Segmentation plays an important role in targeting your customers. Having a buyer persona helps website owners to have guarantees for selling and buying goods and services online (and not only). This really helps you to target your audience with various campaigns,
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People try to make every process automated. Researchers show that the number of global marketing automation tools will grow twice by 2024. Automation is the best way to increase effectiveness and efficiency. It aims to make our work easier and more productive. This is the best solution for business owners because automation makes the job easier and saves so many
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Thinking about launching a startup? Well, you should know that having great ideas is not just enough to launch your startup. There are so many essential factors to consider before you will launch your startup. Having great and groundbreaking ideas for a startup project is really important for the start. Although, you must be aware of some tips in order to
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Online advertising is sometimes considered as a waste of time, effort, and money. This is an incorrect point of view. This statement can be based on a lack of information regarding the effectiveness of online advertising means. There are still some business owners who are for the “good old” methods of advertising, not accepting the new tactics and online means.
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Up-selling and Cross-Selling is a super weapon for sales strategy. Here you may offer and advise equivalent or better items to the customers depending on their preferences and their interests. These are quite popular sales strategies, which have been used for decades by sellers of all types. These are perfect strategy types providing a mutually beneficial outcome for both, the
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The world is worried about the latest news about COVID19. People all over the world work from home. They are isolated in their houses. This can have an enormous impact on business. But businesses should keep the connection with customers. Online shopping is more than relevant these days, and you can take advantage of this situation. Inform your visitors about
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Mobile marketing is becoming more and more essential for any website owner. Researches by Statista show that there are about 3.5 billion smartphone users in the world today. This means that about 45.12% of the world’s total population uses a smartphone. This is a really impressive number, and not really surprising, to be fair. This is an era of mobilized
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Today technology improves daily lives, it allows us to move physical storage units to virtual storage banks and more. It helps businesses to save money, time, and many other resources. Technology is becoming so advanced that it is outgrowing our previous limitations and not an hour goes by where mankind doesn’t find another use for it. We need our doors
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If you’re an eCommerce website owner, then you must clearly know the term “cart abandonment”. Cart abandonment is one of the biggest disasters for any eCommerce website owner. In fact, this is the most harmful thing that can happen to an eCommerce website. It’s a real nightmare resulting in loss of sales. What is cart abandonment This is the phenomenon
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