Popup user experience

How To Use Popups Without Any Harm for Your User Experience?

In this pandemic time, the demand for online business has increased tremendously. Every customer prefers availing of online services, due to which the competition to turn online visitors into leads and then into potential customers is growing day by day. To stand out from the crowd, organizations are putting their best efforts into improving their website development process. This is all

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Website visitor tracking banner

What is Website Visitor Tracking and How Does It Work?

Website visitor tracking is the process of examining the user activity on the website that has the potential to generate leads for your company or business. This is valuable information which then your sales and marketing teams will convert into revenue! Discovering about the journey of companies or individuals on your website via Website Visitor Tracking usually involves answering questions

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Hyper personalization in marketing

Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth

Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalization of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalized, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information

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