In this pandemic time, the demand for online business has increased tremendously. Every customer prefers availing of online services, due to which the competition to turn online visitors into leads and then into potential customers is growing day by day. To stand out from the crowd, organizations are putting their best efforts into improving their website development process. This is all
Continue reading »Tag: marketing tips
What is Website Visitor Tracking and How Does It Work?
Website visitor tracking is the process of examining the user activity on the website that has the potential to generate leads for your company or business. This is valuable information which then your sales and marketing teams will convert into revenue! Discovering about the journey of companies or individuals on your website via Website Visitor Tracking usually involves answering questions
Continue reading »7 Ways to Improve the Customer Retention Rate on Your Website
In order to succeed and grow, a company needs to keep a very close eye on its customer retention rate. Keep in mind that an initial conversion costs five times more than retaining an existing customer. So, if you invest in retention as opposed to lead generation, you can significantly boost your bottom line. In this post, we’ll take a
Continue reading »Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth
Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalization of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalized, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information
Continue reading »Monthly Hack by Our Teammate: SaaS Marketing Explained in 2 Minutes
Fields in marketing are parallel to the ones in the medical industry. You can be a professional doctor but don’t have to specialize in aesthetic dermatology if you are a neurosurgeon, the same goes with digital marketing, you can be great at email marketing, and arrange perfect outreach but still don’t know what the heck is SaaS Marketing and how
Continue reading »