In this pandemic time, the demand for online business has increased tremendously. Every customer prefers availing of online services, due to which the competition to turn online visitors into leads and then into potential customers is growing day by day. To stand out from the crowd, organizations are putting their best efforts into improving their website development process. This is all
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While unfortunate to note, popup advertising often gets a bad rap. For some, it’s invasive, distracting, and simply annoying. However, they don’t have to be! When used right, popups can make your website more engaging and can help enhance the overall experience of your visitors. No wonder many consider using popups as one of the best web design practices you
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In order to succeed and grow, a company needs to keep a very close eye on its customer retention rate. Keep in mind that an initial conversion costs five times more than retaining an existing customer. So, if you invest in retention as opposed to lead generation, you can significantly boost your bottom line. In this post, we’ll take a
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Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalization of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalized, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information
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The world is getting digitally equipped in almost all aspects, whether it is business or marketing. The digital evolution in the business world has become very impactful, giving way to concepts like digital marketing. Digital marketing is the method to reach out to audiences in the internet world. It has many verticals to offer so that business people can fruitfully
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In the last decade, two words have fundamentally transformed the area of marketing which is digital marketing. First, digitalization is now pervasive and prominent in everyone’s day-to-day lives. Second, it has become a practical approach to target your audience and expands your company’s reach with little to no investment. Despite the difficult times of Covid-19, the year 2020 saw some
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The vast majority of visitors to your eCommerce site will not make a purchase. Instead, they’ll probably look over your stuff for a few minutes before leaving. As a result, even if you have a lot of visitors, you are still not earning enough. That’s why you need to implement lead magnet strategies to increase your eCommerce store revenue. Instead
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According to research, the average cart abandonment rate, which is calculated from 41 different studies, is nearly 70 percent. It can be understood that about seven out of every 10 customers would not finish their transaction – a number many e-commerce merchants find troubling. Shopping cart abandonment is really bad, and it’s high time to combat it. The following article
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Magento is one of the leading Content Management Systems developed explicitly for eCommerce purposes. The platform is now powering more than 250,000 active online stores, accounting for nearly 12% of all eCommerce sites. Magento 2 offers a wide range of powerful built-in functions that cover almost all business needs. Besides, it allows store owners to add more advanced features from
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One of the most serious challenges the world has faced is the spread of coronavirus or COVID-19. From getting used to always staying indoors and practicing social distancing to wearing masks and continually sanitizing hands, coronavirus is something nobody expected. It has not only changed our lifestyles but has also had an impact on various sectors including businesses because of
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