Popup user experience

How To Use Popups Without Any Harm for Your User Experience?

In this pandemic time, the demand for online business has increased tremendously. Every customer prefers availing of online services, due to which the competition to turn online visitors into leads and then into potential customers is growing day by day. To stand out from the crowd, organizations are putting their best efforts into improving their website development process. This is all

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Hyper personalization in marketing

Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth

Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalisation of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalised, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information

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Digital marketing trends 2021

Expected Digital Marketing Trends In 2021

In the last decade, two words have fundamentally transformed the area of marketing that is digital marketing. First, digitalization is now pervasive and prominent in everyone’s day-to-day lives. Second, it has become a practical approach to target your audience and expands your company’s reach with little to no investment. Despite the difficult times of Covid-19, the year 2020 saw some

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Send automatic abandoned cart emails

How to Automatically Send Abandoned Cart Emails to Customers in Magento 2?

According to research, the average cart abandonment rate, which is calculated from 41 different studies, is nearly 70 percent. It can be understood that about seven out of every 10 customers would not finish their transaction – a number many e-commerce merchants find troubling.  Shopping cart abandonment is really bad, and it’s high time to combat it. The following article

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