Modern users are already used to getting the information they need for free. Moreover, now it is impossible to sell anything, regardless of whether it is a service or a product (except for essential goods), without giving the user any value for free. Modern buyers want someone to solve their problems. But they are in no hurry to trust brands
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Content marketing is not a new concept in the digital world, but it’s more important now than ever. Content is king and increasingly comes to the forefront of all marketing strategies as it becomes a critical element that brings exceptional outcomes. “Content is king” is a well-known quote from Bill Gates’s essay, where he describes the future of the Internet
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