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What is Website Visitor Tracking and How Does It Work?

Website visitor tracking is the process of examining the user activity on the website that has the potential to generate leads for your company or business. This is valuable information which then your sales and marketing teams will convert into revenue! Discovering about the journey of companies or individuals on your website via Website Visitor Tracking usually involves answering questions

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Hyper personalization in marketing

Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth

Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalisation of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalised, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information

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