Mobile Exit Intent technology is different from the actual exit intent operation on computers. On desktops, it’s based on mouse movement. Mobile triggering is not based on mouse movement, there are two actions that can trigger a popup on exit intent on mobile.
The “Back” button triggering
One of the known options of triggering an exit popup on mobile devices is taping the “back” button on the mobile screen. This opens the popup, supposing the user is going to leave the page. This is the best moment you can offer a pretty enticing sale to keep the user on your site and do shopping.
Tab switching on a mobile browser
The second option of triggering a mobile exit intent popup is double-click to switch the browser tabs on mobile. When you try to switch the tabs of the browser on your mobile, a popup opens on the page, supposing you’re leaving the page. A perfectly engaging offer can make anyone hang longer on the site, thus decreasing the bounce rate of the site.
Example of a Mobile Exit Intent Popup
An exit intent popup, naturally, should be very enticing and convincing to make the users change their mind and stay on your site for further actions. Pay a greater attention to the text size in the popup and make sure it’s prominent enough to attract the user’s attention.
This is extremely important for mobile exit popups, as the screen is much smaller. That’s why you should make it more attractive.
In addition, there are some very important points to consider when creating a mobile exit intent popup that will help you to escape from getting penalties from Google. We have mentioned it in our previous posts.
According to the Google’s latest announcement about website popups on mobile gadgets, the popup dimensions to be considered in order not to interfere with the view of the visitors. So, a perfect solution in this case will be setting the dimensions of your popup so that they will cover the 40% of the page (on mobile view).