Hyper personalization in marketing

Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth

Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalization of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalized, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information

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