{"id":3154,"date":"2021-05-21T19:26:28","date_gmt":"2021-05-21T15:26:28","guid":{"rendered":"https:\/\/popupmaker.com\/blog\/?p=3154"},"modified":"2022-06-16T16:00:42","modified_gmt":"2022-06-16T12:00:42","slug":"automatic-abandoned-cart-emails","status":"publish","type":"post","link":"https:\/\/popupmaker.com\/blog\/automatic-abandoned-cart-emails\/","title":{"rendered":"How to Automatically Send Abandoned Cart Emails to Customers in Magento 2?"},"content":{"rendered":"

According to research, the average cart abandonment rate, which is calculated from 41 different studies, is nearly <\/span>70 percent<\/span>. It can be understood that about seven out of every 10 customers would not finish their transaction – a number many e-commerce merchants find troubling.\u00a0<\/span><\/p>\n

Shopping cart abandonment is really bad, and it’s high time to combat it. The following article will show readers how to send automatic abandoned cart emails to increase your sales. In addition, we also include some practical and pragmatic examples and solutions to help you save your carts.\u00a0<\/span><\/p>\n

Let’s get it started now!\u00a0<\/span><\/p>\n

Why customers abandon their carts?\u00a0<\/strong><\/h2>\n

\"Why<\/p>\n

Advertisements at checkout\u00a0<\/strong><\/h3>\n

You can earn some extra money via advertising<\/a>, particularly if your site is driving a massive volume of traffic. Placing banners on your homepage or other information pages is acceptable, but you should avoid putting ad banners at the checkout step. Ads may distract your customers from completing their checkout.\u00a0<\/span><\/p>\n

Imagine the ad banner shows the product they’re going to buy at a lower price or displays something that catches their eyes, customers are likely to leave their carts behind. Your checkout page should motivate 100% concentration to prevent your customer’s mind from thinking about another website.\u00a0<\/span><\/p>\n

Required account registration<\/strong>\u00a0<\/span><\/h3>\n

How many times have you felt annoyed when you navigate to a checkout page, only to be asked to sign up for an account before you finish your purchase? And how many times has that resulted in exiting the website to visit another store? This is a large turn-off for online customers, which will make them lose motivation and leave your store<\/a>.\u00a0<\/span><\/p>\n

Like in a physical store where you are asked to fill in a form before handing over cash, what do you think? Do you feel happy? The answer is no, isn’t it?\u00a0<\/span><\/p>\n

Every store owner aims to make customers feel most comfortable during the checkout process. The more shoppers feel content, the quicker you can get money from them.\u00a0<\/span><\/p>\n

Poor UX design\u00a0<\/strong><\/h3>\n

Deciding the position and format of your checkout button is a fine art: too small and it might be unrecognizable, too big and it might be weird. It’s important that your shoppers don’t have to spend time finding out where to checkout. The design of your web pages should have a clean layout, making them easy to navigate.\u00a0<\/span><\/p>\n

The interface of your website should stay consistent, ensuring a good level of trust from customers. Put yourself in your shopper’s shoes, find out about other successful websites in your industry, and note what you like about their design. Get inspiration and come up with the best idea for your store.\u00a0<\/span><\/p>\n

Limited security features<\/strong>\u00a0<\/span><\/h3>\n

Unluckily, there are countless stories of money larceny and identity theft because of online fraud. That also means customers may be skeptical about buying stuff online. Therefore your responsibility is to provide a completely safe and secure place for online shopping. For instance, adding security seals and credit logos is a way to gain more confidence from your customers. Many users already use modern antivirus programs<\/a> but security cannot be too much.<\/span><\/p>\n

Page load delay\u00a0<\/strong><\/h3>\n

Page load time can decide the success and the failure of an online transaction. <\/span>2018 research by Google<\/span><\/a> shows that 53% of mobile users exit a site that takes more than three seconds to load. According to <\/span>akamai<\/span><\/a>, if your store takes longer than three seconds to load, conversion rates and revenue will decline significantly. Visitors start to lose trust and confidence in a website when it needs a long time for their payment to be processed.\u00a0<\/span><\/p>\n

Many of your clients might not have much patience when having to wait for a page to close a purchase. If your products are not high in demand, your customers’ patience will wear out, and they are more inclined to abandon their carts.\u00a0<\/span><\/p>\n

Unexpected delivery charges\u00a0<\/strong><\/h3>\n

You can prevent misleading your shoppers before they go to the checkout page by offering clear shipping and delivery guides beforehand. Websites that provide free shipping should be upfront if there are any requirements for this incentive. For example, free shipping for every purchase over $30. Avoiding unpleasant surprises will probably decrease the number of abandoned carts and boost your conversion rate<\/a> sharply.\u00a0<\/span><\/p>\n

How to save abandoned carts on your Magento 2 store?\u00a0<\/strong><\/h2>\n

It is transparent that getting a shopper into your sales funnel is cheaper than trying to seek a new shopper to market to. Recovering your abandoned carts can improve your store’s revenue and profit. You can consider following up with a shopper and motivating them to finish their purchase.<\/span><\/p>\n

So how to save abandoned carts?\u00a0<\/b><\/p>\n

There are many approaches to recovering these carts and converting them into sales for your business, such as push notifications, retargeting ads, and emails. However, the post today exclusively focuses on one method – using emails. Specifically, we will guide you on how to set automatic emails sent to customers after they leave their carts behind.\u00a0<\/span><\/p>\n

The shopping journey of a shopper is calculated by days, months, and years. Hence, follow-up emails are considered an excellent tool to take care of customers and turn abandoned carts into sales.\u00a0<\/span><\/p>\n

The first thing you need to do is to install extension support creating automatic follow-up emails. One of the most popular options on the current market is <\/span>Magento 2 Follow Up Email from Mageplaza<\/span><\/a> at the price of $249.<\/span><\/p>\n

Install the module and follow the instructions below to generate abandoned cart emails automatically.\u00a0<\/span><\/p>\n

One more thing, you can definitely stop abandoning visitors by using popups on your website. In general, users don\u2019t remember the items added to their cart or can not decide whether to complete the purchase or not. With a popup tool like <\/span>Popup Maker<\/span><\/a>, you can keep the bond with your customers and quickly trim shopping cart abandonment<\/a> on your site.\u00a0<\/span><\/p>\n

How to automatically send abandoned cart emails with Follow Up Email extension?\u00a0<\/strong><\/h2>\n

\"Abandoned<\/p>\n

General configuration\u00a0<\/strong><\/h3>\n

\"Automatic<\/p>\n

Log in to the Admin Panel, navigate to<\/span> Marketing > Follow Up Email > Configuration\u00a0<\/b><\/b><\/p>\n