{"id":3018,"date":"2020-12-04T13:41:46","date_gmt":"2020-12-04T09:41:46","guid":{"rendered":"https:\/\/popupmaker.com\/blog\/?p=3018"},"modified":"2022-06-01T18:59:03","modified_gmt":"2022-06-01T14:59:03","slug":"benefits-of-headless-commerce-for-your-customers-and-company","status":"publish","type":"post","link":"https:\/\/popupmaker.com\/blog\/benefits-of-headless-commerce-for-your-customers-and-company\/","title":{"rendered":"The Benefits of Headless Commerce for Your Customers and Your Company"},"content":{"rendered":"

Every eCommerce website can be broken down into two main parts: the front end and the back end. The front end determines the user experience, including the images you see, the text you read, the site layout, and other elements of the user interface. The back end consists of the database, server, and everything that fuels the logic of a website. In traditional commerce, the front end and back end are married and interdependent. Changes to the front end impact the back end and vice versa. Often, small changes require wholesale updates throughout the site to ensure everything works smoothly. Among most brands and tech teams, this symbiotic relationship is the eCommerce norm.\u00a0<\/span><\/p>\n

As companies\u2019 needs have evolved, so have the technologies powering online stores. One recent solution that is gaining traction is headless commerce. Headless increases simplicity and ease of use for both retailers and customers.\u00a0<\/span><\/p>\n

In this article, we define headless commerce in a way that non-developers can understand. We talk about the benefits it offers to brands and retailers and the advantages it delivers to customers.<\/span><\/p>\n

\"Headless<\/p>\n

What is headless commerce?<\/span><\/h2>\n

In its simplest form, headless commerce is a separation of the front end and back end of a website that allows each to operate independently so that changes on one end do not require reciprocal changes on the other. At the same time, both parts can still work together through the use of APIs. The important thing to know is that it removes IT dependency (in other words, the back end) for user experience and user interface projects (the front end). That way, user-centric changes can happen faster because they often don\u2019t require IT resources.\u00a0<\/span><\/p>\n

Headless eCommerce makes your site more flexible. Customers engage with your brand through your website using their desktop, laptop, tablet, smartphones, and a variety of other connected devices. In a few years, the formats consumers use to interact with your business will multiply further.\u00a0<\/span><\/p>\n

To accommodate the constant changes in user preferences, brands need to account for a front-end experience that works seamlessly across all those devices. In a traditional eCommerce model, this requires updates to the back-end system as well, which is a large and labor-intensive endeavor.\u00a0<\/span><\/p>\n

When companies migrate to headless commerce, they can create and publish changes seamlessly on the front end without having to apply code to the back end. In fact, non-developers can upload changes to the site themselves, minimizing the need for development resources with each front-end update. This allows creative teams to be more agile. Though for most non-developers, the differences here can still seem trivial. When you observe the broader benefits, you may discover your own reasons for wanting to switch over from traditional to headless eCommerce.\u00a0<\/span><\/p>\n

\"Headless<\/p>\n

Headless eCommerce benefits brands and retailers.<\/span><\/h2>\n

The early adopters of headless commerce are bigger enterprises with larger development and IT resources. Indeed, the custom programming required to reliably produce and build a separate front end and back end can take a major investment of development hours. However, after the coding is finished, brands reap the benefits.<\/span><\/p>\n

Generally, the best candidates for headless commerce are enterprises or companies with a muscular IT department and a build-it-here attitude. These businesses often have <\/span>months-long<\/span> development queues and ambitious creative and marketing teams that are eager to rapidly test new designs, copy, and templates on the front end.\u00a0<\/span><\/p>\n

For brands that do switch to headless commerce, the four biggest benefits for the company tend to be worth the effort.\u00a0\u00a0<\/span><\/p>\n