Popup user experience

How To Use Popups Without Any Harm for Your User Experience?

In this pandemic time, the demand for online business has increased tremendously. Every customer prefers availing of online services, due to which the competition to turn online visitors into leads and then into potential customers is growing day by day. To stand out from the crowd, organizations are putting their best efforts into improving their website development process. This is all

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9 digital marketing tools

9 Digital Marketing Tools You Should Know for a Successful Strategy

Digital marketing has come a long way in just a few years. Marketers have discovered new and innovative ways to build strong relationships with their users through the most cutting-edge online strategies available today. When combined with proven SEO and social media platforms, your campaign turns into a highly effective branding strategy that will ensure that you receive the results

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Website visitor tracking banner

What is Website Visitor Tracking and How Does It Work?

Website visitor tracking is the process of examining the user activity on the website that has the potential to generate leads for your company or business. This is valuable information which then your sales and marketing teams will convert into revenue! Discovering about the journey of companies or individuals on your website via Website Visitor Tracking usually involves answering questions

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Hyper personalization in marketing

Hyper Personalization in Marketing: The Key to Increasing a Brand’s Growth

Malcolm Gladwell uses the term “tipping point” when he claims that in 2021 a personalisation of marketing operations will be required and also achievable. The use of machine learning, artificial intelligence, and biometrics is leading to more personalised, targeted marketing experiences. A Westfield Shepherd’s Bush shopping mall in London is using facial recognition cameras throughout the building to gather information

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Digital marketing trends 2021

Expected Digital Marketing Trends In 2021

In the last decade, two words have fundamentally transformed the area of marketing that is digital marketing. First, digitalization is now pervasive and prominent in everyone’s day-to-day lives. Second, it has become a practical approach to target your audience and expands your company’s reach with little to no investment. Despite the difficult times of Covid-19, the year 2020 saw some

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